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Metalbottoni to show new collections at three big expos
Jul '17
Metalbottoni, a leader in the world of accessories for casual and fashion clothing with passion and uniqueness, offering a vast range of buttons, rivets, buckles, and badges with authentic Italian style, will present its latest innovations, the Gravita and Monster collections, at three big textile fabrics and fashion exhibitions to be held in this month.

The first expo is the ongoing prestigious Blossom PV, an event for the major luxury and creative fashion houses, in Paris, on July 4 and 5, 2017. Next, the company will participate in the Milano Unica, a three day event in Milan, from July 11 to 13, 2017, that showcases products like prestigious menswear fabrics to exclusive women’s collections, to give even greater impetus to the Italian market.

Metalbottoni will also partake in the London Textile Fair, on July 19 and 20, 2017, where top UK brands showcase for fabrics, accessories, and vintage clothing.

The opening of the July Exhibition season outlines a new course which redefines strategy and objectives, targeting three fundamental directions: the reengineering of the classics, implementation of new research and sustainable innovation, combined with the strengthening of the commercial network and structure in selected foreign markets, at present constituting 60 per cent of the company gross annual revenue.

With Gravita, Metalbottoni literally revolutionises the universe of pressure buttons. It is a line which offers a wide range of products, developing parts which can be personalised and creating a unique combination of fashion elements and sportswear.

The Monster line, which is renewed every year so as to create the fashion of the future, restarts with the icons of the 80’s and 90’s sportswear accessories in an amazing combination of vintage wear and total custom. It is the anti-fashion which becomes stylish and fashionable, the line of buttons and accessories which gives denim a greater expression, and where the western style is enriched with evolutions inspired by contemporary global nomadism.

The company will also display the two Shirting lines consisting of shirt cuff-links and buttons as well as the Leather Accessories range of products in eco-friendly washable leather, and other materials in a wide range of colours and designs.

The cornerstone of the new Metalbottoni course is green innovation, a route which in 2011 put into effect the so-called “No Impact” protocol, which involves all aspects of the Metalbottoni production process. It uses synthetic chemical products and utilises production cycles having a low environmental impact, reducing CO2 emissions, obtaining energy from a photovoltaic plant which provides at least 45 per cent its energy requirements combined with water saving steps. (GK)

Fibre2Fashion News Desk – India

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