MiniJumbuk, a South Australian owned business which has been making the highest quality woollen bedding products for over 30 years, has announced its expansion plans.
The Naracoorte-based company is upgrading its wool processing equipment at an investment of AUD 2 million, which would generate employment opportunities for nearly 18 persons.
The company is planning to launch a new product range, which would be unique on its own and will be difficult to copy.
Currently, the new product range is at conception stage and the company is exploring for right machinery.
Since the proposed range will be an air-filled product, the company will require a super light fabric for better insulation. The company also has ideas to add more cushion comfort with fresh designs.
MiniJumbuk is optimistic about the new product and would devise an aggressive promotion strategy for the same.
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