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Munich Fabric Start ends up as best marketing platform

Feb '19
Courtesy: Munich Fabric
Courtesy: Munich Fabric
The recently concluded Munich Fabric Start expo focusses on strong collection statements, matured concepts with sophisticated content as well as a pronounced awareness for sustainable product and process solutions. The event made it clear how important an operational and perfectly equipped business platform is in view of current market challenges.

After three busy days, event drew to a close with the first ever 3 per cent decrease in visitor attendance against the previous year’s event in January 2018. Despite the current tight, in part explosive market situation 19,800 international trade visitors in total travelled from German-speaking and European countries to Munich. The percentage of visitors from European countries remained unchanged at 38 per cent.

The expo has flagged up the strongly symbiotic relationship between fashion and technology. It has shown that new thinking is required for many processes and that it is no longer sufficient to think of fashion in terms of the finished product but rather from the start of the process – beginning with raw material production, according to a press release on the show.

Besides the all-encompassing theme of sustainability, technology and digitalisation were also predominant subjects for discussion – both at the stands and in the discussions and round tables with high-calibre panellists at the Keyhouse Forum as well as in the Denim Dock at Bluezone.

Orientation, in-depth information and concrete possible applications were also the central theme in the ReSource Area. In this zone, newly designed two seasons ago, sustainable textile solutions were categorised and presented by product themes from organic, regenerative raw materials to recycled products and textile innovations. The interest in the ranges and lectures presented in the ReSource Area is rising constantly and even the big, well-known brands have started sourcing here now.

One of the highlights was the talk by Rolf Heimann, CEO of Hessnatur Stiftung and definitely one of the pioneers in view of sustainable and ecological apparel, delivered on the theme of Applied Sustainability. Also attracting a great deal of attention was the Sustainable Innovations Forum at Keyhouse.

Another focal theme at Keyhouse, the innovation think tank of Munich Fabric Start, was the presentation of the High Tex Award. The winner of this year’s innovation award was Becker Tuche, Aachen. The runner up was Soorty Enterprises, and in third place came Mectex by Manifatture Italiane Scudieri.

Recycling, sustainability, circularity – terms and themes that have already become integral parts of the collections displayed by many Bluezone exhibitors, displayed how much the denim industry of all sectors is now also focusing on sustainability. The industry is being put through an acid test – not only because of rising public awareness about the environmental impact of apparel producers. Digitalisation also puts pressure on previously proven business models to change. Against this backdrop technology innovations and sustainability were also discussed in the talks at the Denim Dock.

In Munich, Bluezone has emerged as a forum that mirrors the entire supply chain ever more clearly and in more detail. This includes new technologies and process solutions; creativity all the way down to end users and, of course, all the information related to innovative, resource-saving materials as impressively pooled at the Keyhouse.

Designers, product managers, and buyers of renowned brands and labels were not only involved in in-depth discussions but also on a quest for new materials, innovations and fashion impulses such as updated colour schemes and patterns.

Li Edelkoort provided a preview of tomorrow’s fashion, the look & feel in her trend seminar on Spring.Summer 2020. For the first time, she also presented her Colour Card for Autumn.Winter 20/21, thereby positioning a colour range that builds on 30 different brown shades complemented by selected colour accents. The appeal and market potential of athleisure and performance fashion and their increasing importance in future were addressed by David Shah, publisher and CEO of View Publications, in his typical, passionate way. (GK)

Fibre2Fashion News Desk – India

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