United States Of America : Nellie Partow is new brand ambassador of PV New York

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Nellie Partow is new brand ambassador of PV New York

06
Dec '16

Fashion designer Nellie Partow. Courtesy: Première Vision

Fashion designer and a member of the council of fashion designers of America (CFDA) Nellie Partow has been named as the new brand ambassador of Première Vision (PV) New York that will take place on January 17-18, 2017. With its third US ambassador, PV will continue to promote local creation in countries where the brand is present with a show.

Nellie Partow has worked alongside senior designers at Donna Karan, at Calvin Klein as women's knits and wovens designer and with John Varvatos. She launched her namesake luxury collection in Fall 2011 and has since built a reputation for impeccable finishing, innovative fabrics, and a distinctive design aesthetic.

PV collaborated with CFDA, whose mission is to strengthen the impact of American fashion in the global economy. Collaborating on the choice of the brand ambassador is one element in the global partnership, which features several initiatives such as providing assistance to young brands and designers, curated tour of PV for CFDA members and support for the Fashion Manufacturing Initiative (FMI).

“The CFDA is committed to strengthening young designers' businesses through like-minded partnerships. Working with PV allows us to connect our innovative designers with expertly curated vendors.” said Adam Roth, vice president of strategic partnerships, CFDA.

“We were pleased by this cooperation, which led us to choose Nellie Partow, a particularly committed designer with a strong fabric sensibility oriented towards innovation and high quality. Values that are part of the PV DNA,” said Guglielmo Olearo, international exhibitions director, PV.

For its 34th edition in January 2017, the show will present to designers and brands a carefully selected offer of fabrics, designs, accessories, leather and quality manufacturing solutions. Nellie Partow will be present both days of the show for its presentation of the Spring Summer 18 season. (KD)

Fibre2Fashion News Desk – India

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