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Neonyt to showcase remix of sustainable collections

Nov '18
Courtesy: Neonyt
Courtesy: Neonyt
Neonyt, the global hub for fashion and innovation, will showcase a remix of sustainable collections that are fashionable and progressive during January 15-17. This will be seen both at the Neonyt Fashion Show with its neo-new editorial fashion concept, as well as at the Neonyt Trade Fair. Neonyt also comprises conferences Fashionsustain and #Fashiontech.

On January 15, 2019, the Neonyt Fashion Show will be showcasing the very best pieces by various national and international fashion labels, compiled in curated multi-brand looks. Whether on Instagram or on the high street – brands are being individually combined and mixed together.

“The concept of the Neonyt Fashion Show with its editorial fashion looks is unique. We’re building the bridge between the fashion world and the consumers and their vibrant ‘Art of Assembling’ – the art of combining garments like the fragments of a mosaic to form one harmonious whole. The Neonyt Fashion Show is therefore breaking with the traditions of classic fashion shows and presenting the latest eco-chic styles as part of individual outfits,” says Neonyt show director at Messe Frankfurt Thimo Schwenzfeier.

Neonyt creative director Magdalena Schaffrin is responsible for the concept of the Neonyt Fashion Show. She collaborates with renowned stylist and co-founder of the Fashion Council Germany, Claudia Hofmann, to curate the show looks. As an experienced stylist, Hoffmann has worked on countless editorial shoots for renowned fashion magazines. Her clients include Escada, Schumacher, Strenesse, Adidas, Triumph and many more. The Neonyt Fashion Show will be shown during Mercedes-Benz Fashion Week at Berlin’s E-Werk event location and be streamed live into Kraftwerk Berlin and also shown on the Neonyt hub’s social media channels.

The Neonyt tradeshow presents exciting labels that are dedicated to the future issues facing the fashion industry and reflect a sustainable lifestyle. The selection of brands is based more strongly on stylistic requirements than in the past, but the trade fair’s sustainability criteria still apply. Divided into the segments Greenshowroom, Moderncasual, Urbanvibe and Craft, as well as men’s, ladies’ and kidswear, the range on show also includes outdoorwear, shoes, accessories, jewellery and beauty.

With a good balance of leading brands and newcomers, the Neonyt Trade Show, as the world’s biggest trade fair for sustainable fashion, appeals to an international audience. As well as established fair fashion labels like Bleed, Ecoalf, Kavat, Lanius, Langer Chen, Les Racines du Ciel and SKFK, young and promising fashion labels and newcomers have also announced their participation in the Neonyt Trade Fair.

Label Graciela Huam which is to participate at the show, combines the highest design standards with the rich textile traditions of Peru. Its elegant knitwear collections made of local materials like alpaca are produced by around sixty experienced craftswomen in Puno (Peru) using traditional methods.

London-based brand Cossac offers stylish pieces for a capsule wardrobe. The label is synonymous with redefined fashion basics made in Europe and a minimalistic style. Soft, luxurious materials ensure maximum comfort.

The two designers behind fashion label Suite 13 develop their casualwear collections in Mallorca, which they then have made in Barcelona by small workshops. Another participant, urban fashion brand Dedicated is all about creative collaborations, fair trade and sustainable materials like organic cotton. Its on-trend street styles and striking print shirts for women, men and children are made by long-standing partner companies in India and China, which the streetwear label acknowledges on its website.

Swedish Stockings wants to change the entire hosiery industry with tights, leggings and socks that are sexy and modern as well as long-lasting, organic or recycled and environmentally friendly. (SV)

Fibre2Fashion News Desk – India

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