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New Hot Button report assesses 11 viscose producers
Nov '17
Courtesy: Canopy
Courtesy: Canopy
An updated and expanded edition of the Hot Button Report, a ranking of eleven viscose and rayon producers that represent 70 per cent of global viscose production in terms of their environmental responsiveness, has been released. The report is highly anticipated by over 105 global brands, retailers and designers that are part of the CanopyStyle initiative.

The Hot Button Report is the first tool of its kind that enables fashion brands and retailers to robustly assess producers’ impact on the world’s forests, as well as their leadership in forging solutions to eliminate endangered forest fibre from the rayon and viscose supply chain. It has become a “go-to” resource for fashion brands since first published in 2016.

According to the 2017 edition of the Hot Button Report, two major producers, Birla Cellulose and Lenzing, representing 25 per cent of global supply, now have ‘light green shirt’ ranking. Three Chinese producers, Sateri, Sanyou and Fulida, are well underway with CanopyStyle Audits, and audit reports are anticipated to be made public in late Fall 2017, report says.

However, two producers still sit with ‘’red shirts’’ and continue to be unresponsive, according to the report.

One new viscose producer, ENKA, has recently joined the CanopyStyle initiative with the adoption and initiation of the audit while three producers are starting to make progress on transparency by listing their pulp suppliers publicly on their website.

The ranking features five new criteria to incentivise continuous improvements and progress, aligned with CanopyStyle priorities on alternative fibres, conservation solutions and transparency, it says.

Completing the CanopyStyle Audit is the priority next step expected from all producers that have not yet started this independent verification process, it says.

“We’ve seen remarkable progress with CanopyStyle over the past four years as a result of the collective action of our brands partners. In the upcoming year, CanopyStyle brands and designers are looking for additional leadership from their rayon and viscose suppliers,” said Canopy’s executive director and founder Nicole Rycroft. “Initiating the CanopyStyle Audits, advocating for conservation, and advancing the development and production of next generation solutions are all key performance areas for producers striving to meet their customers’ expectations.”

The 2017 edition of the Hot Button Report will be followed later this fall by the public release of several more CanopyStyle Audits of viscose producers as well as additional implementation tools for CanopyStyle brands. (SV)

Fibre2Fashion News Desk – India

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