New Première Vision Paris calendar to take effect in 2022

The show will now be welcoming its visitors - buyers, designers, production heads, fashion and accessory brand managers - and its exhibitors - spinners, weavers, tanners, textile designers, accessory and component manufacturers, and fashion manufacturers - at the end of January/early February for the spring-summer collections, and in the first two weeks of July for the autumn-winter collections, the organiser said in a media release.

In 2022, the now hybrid event will be held at the Parc des Expositions de Paris Nord Villepinte (physical show) and online on the Première Vision website and marketplace (Digital Show). The event to be held from February 8-10, 2022, will accompany the creation of the Spring Summer 23 collections and the event from July 5-7, 2022 will accompany the creation of the Autumn Winter 23/24 collections.

Première Vision Group decided to advance its traditional dates (mid-February for spring-summer and mid-September for autumn-winter) to meet its audiences’ new needs regarding material selections and inspiration. These were brought to light in a European-wide survey (France, Italy, Germany, the UK and Spain) of 1,765 industry professionals conducted on its behalf by the Institut Français de la Mode and communicated in the first semester of 2020.

The results of the survey indicated that 72 per cent of the brands surveyed favoured advancing the show to the end of January/early February, and 69 per cent favoured an event held at the beginning of July.

This strategic decision to advance the dates was further encouraged by a wide-ranging survey, conducted in 2020 and relaunched in the third quarter of 2021, of Première Vision’s exhibiting partners and industrialists. Some 65.5 per cent of the latter indicated they were in favour of bringing the show forward to the end of January/early February, and 70 per cent in favour of the show taking place in July.

As a result of these changes, the Blossom Première Vision show, launched in 2016 and dedicated to the pre-collections of luxury and high-end brands, will now be held annually. It will thus be held each year in December to accompany the spring-summer pre-collections, while the autumn winter pre-collections will be presented alongside the main collections in July at Première Vision Paris.

Additionally, a new event, whose concept and details will be unveiled in the coming months, will be held in the first half of September in Paris.

Fibre2Fashion News Desk (KD)