Home / Knowledge / News / Textiles / New steering committee to protect Egyptian cotton brand

New steering committee to protect Egyptian cotton brand

24
Dec '18
Courtesy: Cotton Egypt Association
Courtesy: Cotton Egypt Association
The Egyptian government has appointed an official steering committee to safeguard the future of the Egyptian cotton brand. Egyptian cotton fibres are considered by many to be the best because of their length, strength, and softness. The new steering committee of Government and trade representatives has been appointed by the minister of trade & industry.

The committee will be responsible for the licensing and promotion of Egyptian cotton globally, as well as policing the integrity of the supply chain to ensure full compliance, traceability, and transparency, according to a press release.

The Cotton Egypt Association (CEA), which until now has had sole responsibility for licensing and promoting the luxury cotton brand, has been incorporated into the new structure.

“I am proud to be a member of the new steering committee will build on the work already carried out by the CEA to promote Egyptian cotton globally, protect the supply chain and ensure the welfare of the workers,” Khaled Schuman, executive director of CEA and head of the newly formed Egyptian cotton logo unit said.

“We are aware that deceptive practices by some manufacturers are damaging the Egyptian cotton brand. It has, in some cases, resulted in a loss of confidence and trust, neither of which are acceptable. We will reinforce the credentials of genuine Egyptian cotton as an ethical and sustainable brand, the cultivation, and production of which supports whole communities,” Schuman added.

The full make-up of the new steering committee will include: two members from the ministry of trade & industry; two members from the Alexandria Cotton Exporters Association (ALCOTEXA); two members from CEA; one member from the holding company for cotton, spinning, weaving & RMG; one from the ministry of agriculture and one from the high council of textiles.

The brand has been on a course to recovery since 2011 when output fell drastically – following political upheaval. Despite the setbacks, Egyptian cotton is still widely recognised by the consumer as a luxury brand and a recent US consumer survey found Egyptian cotton was the name most people associated with quality and were prepared to pay a premium for, ahead of pima cotton, Turkish cotton, and Supima.

Recent moves to improve confidence in the Egyptian cotton logo include the introduction of a partnership with Bureau Veritas and a new rigorous accreditation process, which uses DNA testing to distinguish between genuine Egyptian cotton and regular cotton. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Nov 2020

Japan aims to expand CPTPP trade pact

Japanese Prime Minister Yoshihide Suga recently said his country...

Pic: Shutterstock

Textiles | On 23rd Nov 2020

Bangladesh gets $256.5 mn from Green Climate Fund

Bangladesh recently received $256.5 million from the UN Green Climate ...

Pic: Mulberry

Apparel/Garments | On 23rd Nov 2020

Frasers raises Mulberry stake to 37%, considers offer

The Frasers Group, formerly called Sports Direct, recently announced...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search