Home / Knowledge / News / Textiles / Imports Unlimited changes its name to Entryways

Imports Unlimited changes its name to Entryways

17
Dec '11
Imports Unlimited has changed its name to Entryways and has created a whole new collection for 2012. “We changed our name to Entryways because that is where our floor and doormats can be found in one's home” says Eirini Kalafatides, president of the company. “And we're introducing a new line of value-oriented mats we're calling our Sweet Home Collection.”

As distinctive as they are affordable, each mat in the new collection is crafted of 100% natural coir with non-slip backing. The colorful array of designs in Entryways' Sweet Home Collection ranges from butterflies and floral motifs to the patriotic “Stars and Stripes” and the fun and eye-catching “Watermelon.” For those who enjoy a touch of whimsy, a mother and baby owl are perched upon the branch of a tree.

“We wanted to give retailers the ability to appeal to a wider market,” says Kalafatides. “But we were determined to make our new line of mats unique and special, not just less expensive.” Like the high end mats that the company is known for, each mat in the Sweet Home Collection is designed by an artist and crafted to the company's high standards. Each mat in the collection measures approximately 17” X 28”.

Entryways will continue to offer and expand its high end line of mats. And the company has given these mats a new name as well: the Handmade Collection. This collection continues the company tradition of handcrafted, hand stenciled and all natural mats that have always been the standard by which the finest mats are judged.

“There is something for every taste and lifestyle in our Handmade Collection for 2012,” says Kalafatides. Customers can welcome springtime with an artful floral composition entitled “Garden Silhouettes” or enhance their doorway with beautiful pastel wildflowers.

Those who want humor on their doorstep might prefer the replica “Come in We're OPEN” sign or the happy “Dancing Frogs.” From luscious strawberries to “Americana,” the Handmade Collection is a richly varied gallery of mats created to be works of art.

“With these two collections, our mission is to be the home décor destination for every home's entrances,” says Kalafatides. Entryways aims to help retailers appeal to virtually everyone who wants door and floor mats that are out of the ordinary. Entryways' creations appeal to those who want to welcome people into their homes with designs that express something about the individual who chose it.

Besides enabling retailers to offer more Entryways' mats to more people, “Our retail customers know about our commitment to providing the best customer service,” says Kalafatides. “That is something we will never change.”

In all, Entryways now offers more than 200 different doormat designs. The spring collections won't be available until January, 2012.

Entryways


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jul 2021

Vietnam opens new rail freight link to Belgium on China-Europe line

Vietnam Railways (VNR) has added a new rail freight link from Vietnam ...

Pic: Shutterstock

Textiles | On 26th Jul 2021

UK launches consultation on scheme for trade with developing nations

The United Kingdom recently launched a consultation on new trading...

Pic: Shutterstock

Textiles | On 26th Jul 2021

Prime Content| Rising demand to positively impact Australian wool exports: TexPro

Australian wool exports are expected to grow in the current season...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search