Home / Knowledge / News / Textiles / Woolmark launches 'Wool Celebration' India campaign

Woolmark launches 'Wool Celebration' India campaign

21
Dec '11
Welcome winters this year with the 'Wool Celebration' campaign by Woolmark, subsidiary of Australian Wool Innovation Limited. This is a unique initiative by Woolmark, a not-for-profit company owned by 30,000 Australian woolgrowers to educate Indian consumers about the benefits of wool and the various attributes of Merino, world's finest wool fabric.

'Wool Celebration' will be celebrated in the shopping malls across North India where leading brands and retailers offer quality woolen products.

The major brands closely associated with the initiative including Raymond, Monte Carlo, Reid & Taylor, Park Avenue, Gadoni of Italy, ColorPlus and Shingora among others will play a vital role in conveying the message to consumers via in- store promotions. Exciting events, games and fun activities will be organized in & around the malls to mark the celebrations.

Expressing his excitement on introducing this campaign to India, Mr. Amir Sheikh, Country Manager, India says “Wool is a premium fibre and products made of wool should have consumers' full confidence. The campaign is an attempt by Woolmark Services India Private Limited, a subsidiary of Australian Wool Innovation, to educate Indian consumers about fine wool. We want Indian consumers to fall in love with wool all over yet again.”

He further adds, “Wool is not just a functional requirement but is becoming a fashion prerequisite of Indian consumers. The growing consumer demand for premium and differentiated products make it imminent to educate Indian consumers about versatility of wool and help them to buy best natural product.

This program is therefore also aimed at consolidating the integrity of the Woolmark brand. Indian consumers celebrate occasions with emotions which are best expressed wearing clothes made of fine fabrics and Merino wool is one such exquisite fabric. We want people to celebrate this winter in pure woolen clothes and feel its true luxury.”

Luxurious fabrics and clothes made of fine Merino wool compliments the celebrations of an Indian consumer. With the assurance of 'Woolmark' quality standards, the natural, soft and comfortable wool is in vogue. Celebrate this season in woolen clothes made of fine Merino wool and feel the warmth of its luxury.

Australian Wool Innovation (AWI) invests in technologies and research designed to improve on-farm efficiencies and reduce the costs of production associated with wool growing. Among a scope of critical on-farm issues facing growers today, AWI is addressing animal health and welfare, including the prevention and management of parasites.

Woolmark


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Jul 2021

French Parliament passes law to apply 'carbon labels’ to garments

The French Parliament recently approved a climate bill that will...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Prime Content| Why is home textile sourcing shifting from Pak & China to Bangladesh?

Buyers in the US, EU and UK are shifting their textile sourcing from...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&amp;S,...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search