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If it's about apparel fit…'Consistency is king'

30 Dec '11
4 min read

From the data it was able to generate its base sizes and define the intervals between sizes to create a logical size range from infant to adults. The body shape data was then analysed by Nike's technical experts to create a new grading standard.

After exhaustive 'wearer' testing the new core grading standard was communicated in a grading manual. Nike then had new technical fit forms manufactured to their body dimensions and distributed these across its global supply chain so product development was consistent.

Crucial to the success of the fit strategy was communicating the new fit, sizing and grading standards throughout Nike and its supply base through a programme of controlled internal and external roll out and training.

She concluded: “It has taken a lot of time, expertise and investment. To set the standard is a challenge but maintaining it all is even a bigger challenge. Fit, sizing and blocks need maintenance!”

Jörg Thesing, director northern Europe, Alvanon Deutschland GmbH went on to elaborate on the role of pattern blocks and technical fit forms. He explained that technical fit forms give measurements meaning, are balanced and symmetrical, consistent and can be replicated in multiple locations.

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Alvanon Group of companies

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