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Pak textile firms fail to bag big orders at Heimtextil

Jan '12
It does not seem to be a positive start of the year for Pakistan textile industry, which showed a dismal performance at the recently concluded Heimtextil expo in Frankfurt, Germany.

Pakistani textile exhibitors' bagged orders worth US$ 3 million at the expo this year, around 88 percent below last year, the Pakistan Textile Exporters Association (PTEA) said.

PTEA Chairman, Rana Arif Tauseef, held the Government responsible for the textile industry's failure in bagging fresh export orders. He stated that massive power cuts and gas outages are not allowing the domestic industry to utilize its optimum strength.

Much importance is attached to Heimtextil as it is organized in the centre of Europe and happens to be the first big textile fair of the year, which essentially gives it a privilege to kick start the business year for textile industry. Besides, it is also the biggest global fair for home textiles.

Heimtextil is an international benchmark for quality design textiles, which increases its significance for Pakistani textile exporters, as retailers from all corners of the world visit the fair to acquaint themselves with new fashion trends and place orders, Mr. Tauseef said.

He further said that energy crisis in Pakistan prevented Pakistani exporters from timely fulfilling their export commitments during last year, and it was due to this that big retailers were disinclined to place new orders with them.

Mr. Tauseef said that acute energy crisis decelerated the production process, resulting in a considerable fall in industrial output, which held back the Pakistani exporters from timely executing their export orders.

In spite of this reasoning, some of the Pakistani textile industry players are also of the view that the fall in orders this year may be largely attributed to global slump, especially due to the debt crisis in several European countries.

One of the participants at the fair said Heimtextil usually attracts around 350,000 buyers each year, but this year only 95,000 buyers visited the expo.

In view of looming recession and Government austerity, European buyers are cutting on their spending to increase savings, which has resulted in a sharp fall in retail sales across the continent.

As per the reports of Eurostat, the statistical service of the European Commission, retail sales are continuously plummeting since middle part of 2010.

Fibre2fashion News Desk - India

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