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Thailand's Bua Bhat looks inwards for growth

19
Jan '12
Bua Bhat Factory Ltd., Thailand's manufacturer and exporter of eco-friendly, hand-made home furnishing products since 1987, is turning its focus on domestic market for both new products and growth.

The company purchases discarded materials from garment factories in Thailand and recycles them into handmade carpets, rugs, cushions, pillows, curtains, etc.

Since its inception, the company had been focusing on international markets, but the current economic slowdown in the US and EU has made the company to shift its focus on customers in domestic market rather than in foreign countries.

Accordingly, the company is now making products targeted at the middle segment rather than the premium market. It is also introducing items linked to the northern Thai culture to attract domestic consumers.

Ms. Wilai P., Managing Director of Bua Bhat Factory Ltd. told fibre2fashion, “We are into making of handmade carpets, rugs and other items from recycled materials for the last 25 years. It is not enough to put all energy and attention into your business; one has to nurture it like a baby. Our current shift in attention to domestic market is a part of the nurturing process.”

Explaining how Bua Bhat is different from other companies that make recycled products, she says, “In Thailand, there are increasing numbers of companies that make recycled and environment-friendly products. But, Bua Bhat is slightly different from them as it adds craft into its products, in accordance with its slogan 'Art of Green Home Products'.”

Bua Bhat is currently working on introducing new designs and products. Ms. Wilai says, “Nowadays, we are applying the northern Thai culture in developing our home textile products. Currently, one of the products is in design stage. It is called 'Tung', a lace for home that can be used on any occasion.”

Fibre2fashion News Desk - India


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