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TEMPUR-Simplicity Collection introduced

01
Feb '12
Tempur-Pedic International Inc unveiled its newest collection of mattresses: the TEMPUR-Simplicity Collection. The new line provides the authentic comfort and support Tempur-Pedic is known for at a surprisingly affordable price point, helping more consumers than ever experience their best night's sleep.

The collection features three new mattresses that offer a Tempur-Pedic solution for every sleep preference: the TEMPUR-Simplicity Firm, TEMPUR-Simplicity Medium and TEMPUR-Simplicity Soft.

Each mattress features the latest formulation of Tempur-Pedic's proprietary TEMPUR material, TEMPUR-Essential, providing the pressure-relieving comfort and contouring support that traditional spring mattresses lack. Below the TEMPUR-Essential material, the unique design of the new SimplicitySupport System enhances comfort and provides body support and alignment.

"The TEMPUR-Simplicity Collection offers consumers who desire Tempur-Pedic beds, but have not considered a premium mattress, the opportunity to become Tempur-Pedic owners," said Rick Anderson, president of Tempur-Pedic North America. "The collection offers the comfort, support and no-motion disturbance benefits our customers expect in a simple, elegant design, giving satisfied Tempur-Pedic owners even more reasons to recommend the brand."

"This launch greatly expands Tempur-Pedic's business potential in the category by doubling the size of our addressable market," said Chad Colony, senior vice president of U.S. sales for Tempur-Pedic. "We expect the TEMPUR-Simplicity Collection to further accelerate the market shift from spring mattresses to consumer-preferred non-spring mattresses and raise the average unit selling price (AUSP) and profitability for the entire market."

The introduction follows almost two years of consumer research and product development, including more than 2,500 consumer prototype evaluations. Twelve rounds of testing on the three models also revealed that half of those who tested a TEMPUR-Simplicity bed will seriously consider it for their next purchase.

Tempur-Pedic International Inc


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