French fabric fair Tissu Premier goes more international

02 Feb '12

4 min read

Basics are deceptively hi-tech and innovative; borrowing sports fabrics for modern urban wear. Retro 60s surfer styling informs shirting fabrics, with classic Hawaiian prints and “action painting” motifs creating a cool, fresh, dynamic look. Couture-inspired themes made an appearance for winter, combining comfort and traditional luxury with an aristocratic “English eccentrics” look: an impressive leap in quality aimed at encouraging buyers to place advance orders for their new collections rather than repeat orders for their existing ones, and thus be the first on the market, acting as barometers of upcoming trends.

Tissu Premier is the first exhibition in the industry calendar, timed to take place at a point when forthcoming collections are still being developed. The three style talks played an important role: Peclers International provided a comprehensive review of the exhibition's offer, while Trend Union introduced a more socially aware, design-led approach, and Nelly Rodi with Opinion Way focused on marketing and sociological issues. The change in date should increase the demand for information on fashion trends and market analysis.

Tissu Premier

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