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Harsh cold boosts demand for Zhejiang quilts

15
Feb '12
The extreme cold conditions prevailing in Europe and other parts of the world have pushed the demand for quilt items produced by companies in Zhejiang province, situated on southeastern coast of China.

The firms, which restarted their manufacturing after more than a week's break during Spring Festival time, are working over time to meet the unusually high demand.

For instance, a company in Shaoxing city received more than 30 orders, valued at US$ 1 million, in the initial three days of the current month. Normally, the firm receives the same number of orders in about a month's time.

The inflow of orders is up 25 percent this year compared to last season, according to entrepreneurs. They say some firms are running as many as three shifts a day to cater to the demand, in the midst of labour shortage.

The Zhejiang quilt companies are getting urgent orders not only from Europe, but also from other countries like the US and Japan, which are also witnessing freezing weather.

In fact, most of the orders have come from Japan, which account for over one-third of the total orders, while orders from the European countries constitute less than one-third of the overall orders.

Besides the unprecedented cold weather in Europe and other countries, long period of taking no orders is also a reason for the flood of orders for quilt products placed with these companies this month.

These companies did not accept any orders at the Frankfurt Heimtextil – the home textile exhibition – that took place last month and then they shut their operations for more than a week during the Spring Festival.

Fibre2fashion News Desk - China


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