Interviews
Rising demand from Tier II, III spurs footwear retailing
17 Feb '12
5 min read
Online shoe shopping is a significant segement that is fast emerging in terms of footwear sale and currently accounts for about eight per cent of the overall industry and is expected to reach about 20 per cent by 2015.
“Consumers in India have become more fashion and brand conscious and due to fast changing fashion trends young professionals tend to update their footwear collection every two to three months and maintain a separate budget of their salary only for shoe shopping,” said the ASSOCHAM study.
ASSOCHAM interacted with about 1,000 young professionals in the age group of 21 to 30 years to evaluate their footwear purchasing tendencies in 10 cities (100 respondents in each city) of Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi-NCR, Hyderabad, Kolkata, Lucknow, Mumbai and Pune.
The sample included equal number of male and female respondents with a monthly salary between Rs 15,000 and Rs 50,000. Nearly 40 per cent of respondents said they upgrade their shoe collection every two months and usually spend about Rs 6,000 to Rs 8,000 every four months on branded footwear.
Almost of all of these said they manage a separate budget of 10 per cent of their monthly salary for shoe shopping. Nearly 25 respondents said they spend about Rs 3,000 to Rs 5,000 every quarter on shoes. Remaining said they spend over Rs 1,500 every two to three months to buy new shoes.
An interesting aspect of the survey is that majority of women respondents (60%) of the total women interviewed said they buy minimum of two pairs at a time and are more concerned about style and looks than comfort and endurance and are not that brand conscious and throng local markets more often for the best deal. While nearly 45 per cent of men said they prefer buying branded shoes as they are more concerned about quality, price and strength of the product.
Respondents said they shop for shoes almost everywhere be it the traditional shopping markets, specialty stores, high-end designer stores, retail chains and the branded stores. Changing fashion trends, desire to look good and staying ahead in the peer group are certain reasons cited by the respondents to buy new shoes.
“Consumers in India have become more fashion and brand conscious and due to fast changing fashion trends young professionals tend to update their footwear collection every two to three months and maintain a separate budget of their salary only for shoe shopping,” said the ASSOCHAM study.
ASSOCHAM interacted with about 1,000 young professionals in the age group of 21 to 30 years to evaluate their footwear purchasing tendencies in 10 cities (100 respondents in each city) of Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi-NCR, Hyderabad, Kolkata, Lucknow, Mumbai and Pune.
The sample included equal number of male and female respondents with a monthly salary between Rs 15,000 and Rs 50,000. Nearly 40 per cent of respondents said they upgrade their shoe collection every two months and usually spend about Rs 6,000 to Rs 8,000 every four months on branded footwear.
Almost of all of these said they manage a separate budget of 10 per cent of their monthly salary for shoe shopping. Nearly 25 respondents said they spend about Rs 3,000 to Rs 5,000 every quarter on shoes. Remaining said they spend over Rs 1,500 every two to three months to buy new shoes.
An interesting aspect of the survey is that majority of women respondents (60%) of the total women interviewed said they buy minimum of two pairs at a time and are more concerned about style and looks than comfort and endurance and are not that brand conscious and throng local markets more often for the best deal. While nearly 45 per cent of men said they prefer buying branded shoes as they are more concerned about quality, price and strength of the product.
Respondents said they shop for shoes almost everywhere be it the traditional shopping markets, specialty stores, high-end designer stores, retail chains and the branded stores. Changing fashion trends, desire to look good and staying ahead in the peer group are certain reasons cited by the respondents to buy new shoes.
Associated Chambers of Commerce and Industry of India (ASSOCHAM)
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