Huntsman Textile partners with Indian fashion house Madura

17 Feb '12

2 min read

Huntsman Textile Effects is pleased to announce the formation of a joint Innovation Council with Madura Fashion and Lifestyle, a part of the Aditya Birla Group. Madura is a renowned fashion house with a strong reputation for innovation most recently recognized by US Apparel Magazine as amongst the most innovative apparel companies in 2011. Huntsman is a clear leader in innovative solutions for the textile industry.

Speaking on the formation of the council Mr Rohit Aggarwal, Textile Effects Global Vice President, Strategic Marketing and Planning stated, “Consumers in the Indian market are increasingly affluent and look to companies like Madura to provide the high quality, innovative products they demand. Huntsman is proud to partner with Madura to drive innovation and quality to an even higher level in the future.”

For Madura, Dr Naresh Tyagi, Head and Vice President, Product Development and Quality Assurance commented, “As one of the leaders in Fashion and Lifestyle within the Indian market, it is essential to continuously drive innovation. Working with strong partners like Huntsman Textile Effects is an important aspect of maintaining our leadership position.”

Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries.

Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging.

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