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New marketing & sales program for US Alpaca Fiber

01
Mar '12
Campbell Fiber Sales announces new marketing and sales program for US Alpaca Fiber and engagement of Hahn International, Ltd Julie Mae Campbell, owner and manager of Fleece Station, an Alpaca ranch and breeding company based in Southern CA, has announced an exciting sales and marketing program based on enhanced fiber characteristics carefully bred and selected for superior yarn performance demanded by commercial textile producers on all levels of the value chain.

Alpaca Fiber is known for being soft, warm and lightweight. It has a luxurious look and feel preferred by discerning retailers of luxury products, as well as manufactures of industrial insulation, batting and other high performance end uses.

Julie Mae Campbell is a dedicated Alpaca breeder and farmer moving sequentially to advance the fiber side of the American Alpaca Industry through selective breeding combined with careful sorting and grading practices. With the founding of Campbell Fiber Sales (CFS), Ms. Campbell is extending her reach into fiber collection, sorting, grading, baling and logistics.

CFS is facilitating price discovery through a sealed bid auction program with Roswell Wool in New Mexico (http://www.roswellwool.com/). They are the largest and best known wool auction house in the United States, now working exclusively with CFS on Alpaca.

Ms. Campbell stated: “We are confident in the success of the American Alpaca Industry. Alpaca fleece has long been recognized by the apparel industry worldwide for its unique and desirable qualities. Alpaca's potential for generating income as a wool bearing animal and a viable livestock enterprise has been recognized in the United States since the early 1800's. The announcement of this program furthers these goals. The retention of Hahn International, Ltd and Nick Hahn as our project manager will help us expand our reach and establish American Alpaca as the fiber of choice for quality textile products worldwide.”

Nick Hahn stated: “My years of experience in branding, marketing and positioning natural fibers including cotton, wool, silk and alpaca will be invested in this program both domestically and internationally. I've known and worked with Julie Mae Campbell for some time and have come to respect and admire her dedication combined with an uncommon business acumen. This will be a productive collaboration as we introduce the fiber to my network of senior textile executives worldwide.”

Campbell Fiber Sales


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