Fiercest brands to stomp L.A. Fashion Weekend runway

14 Mar '12

4 min read

L.A. Fashion Weekend @ Sunset Gower Studios boasts being the only fashion runway bold enough to be broadcasted live by Los Angeles' top-rated news source KTLA 5. Held from March 16th-March 18th, at the legendary Sunset Gower Studios, in the heart of Hollywood, fashionistas, and fashion buyers alike, will have the exclusive opportunity to view the fiercest names in fashion to stomp March's runway for the Fall/Winter 2012 season.

Friday, March 16th's kick-off show starts with a Betsey Johnson bang. The illustrious designer will flaunt iconic flare with her much anticipated Fall/Winter collection. French brand Vilorija, follows with their ultramodern Harajuku-inspired line while A-List celebrity favorite Dina Bar-EL will close the evening with next season's soon-to-be carpet-donned gowns.

Saturday, March 17th launches with avant-garde music duo Hi-Fashion followed by LAHA's whimsical children's line (girls ages 7-14), The Ashlee Brooks Collection, a gorgeous and ethereal woman's line, SKINEEZ Skincarewear's revolutionary apparel that delivers healthy and natural cosmetic ingredients to your skin while you wear them, andSarahi's upscale couture pieces specialized for tall women.

Sunday, March 18th's finale show will be broadcasted LIVE on KTLA 5, with a special dedication to Hollywood and its television studio history. The night's line-up will include NBC's Fashion Star designer Lizzie Parker, Alexis by Tal Sheyn, a line co-designed with Alexis Bellino of Bravo's The Real Housewives of Orange County and the much anticipated new season of Gossip Girl by Romeo & Juliet Couture, an apparel collection inspired by the CW hit television series and its beloved characters.

Before each show, fashion-fiending guests can watch the red carpet glitter and gleam with confirmed notables (including the cast of Bravo's "Real Housewives of Orange County", Keisha Whitaker, Aubrey O'Day and a Kardashian or two), from L.A. Fashion Weekend's tented lounge. Official beauty partners, Napoleon Perdis cosmetics and LiQWD professional hair care will have beauty bars set up for last minute touch-ups, while SKINEEZ Skincarewear will have an array of shape wear apparel on hand for outfit mishaps.

No chic invitee will be parched, as the lounge will be fully stocked with a little something for everyone, including Little Black Dress Vodka, Chambord Liqueur, Pharrell William's Qream, Diabolo Natural Soda, Zenify sparkling relaxing beverage, Primo Beer, and AguaCon Water.

Official after parties will be held, after each show, at the Mondrian's SkyBar, known as one of Hollywood's most sophisticated bars and nightspots.

Mikey Koffman, founder of The Gallery L.A., and producer of L.A. Fashion Weekend, has been a pioneer in the creation of Los Angeles Fashion Week and at the forefront of bringing Los Angeles fashion to the rest of world. "The L.A. Fashion Weekend and KTLA 5 partnership is a prosperous platform for designers and brands, alike, interested in catapulting into a larger fashion marketplace, " states Koffman. "Every little detail, from having cosmetics mogul Napoleon Perdis, himself, oversee our runways' make-up looks, to the intricacies in producing a live televised show, truly expresses how significant and effective fashion week in Los Angeles can be, and is, under our collaboration".

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