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An interesting session on 'India's footwear retail market' at the India Fashion Forum, brought together national representation of footwear retailers to share experiences and create an agenda for the future.

Speaking at the panel discussion Mr. Utsav Seth, CEO and MD, Pavers England said,” Currently the organized sector is growing at a pace of 15%. The sales of footwear in 2011 were around 100 crores and 2012 is expected to increase to 500 crores. The major challenges involved in shoe retailing include the need for a strong supply chain, logistics issues, diversity in culture and geographical vastness, high rentals, infrastructural issues, capital intensive market and long gestation period.”

The second day of the India Fashion Forum concluded with a simulating discussion on 'Dressing up for success- Retail Environment Management' where the panelists emphasized the need for creating perfect in-store experience and reinforcing the emotional connect with customers through visual merchandise.

Speaking at the session, Mr Stuart Simon, CEO, Restore Solutions said, “Brands these days tend to lose sight of their USP's hence losing their core customers and core competencies. There is a lack of awareness on the basics of retail business. To understand the customer and have an emotional connect is of paramount importance."

"We need to adapt to consumer need and not vice versa. Visual Merchandizing is indeed very crucial in order to engage with the customer. Going by figures it takes approximately 3 seconds to grab the attention of the consumer and 80% purchases being made on impulse hence stressing on the visual merchandizing being an integral part of selling the product.”

India Fashion Forum (IFF) 2012

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