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70 new collections featured at Mercedes Benz fashion week

30
Mar '12
Mercedes Benz Fashion Week Russia (MBFW Russia) season fall-winter 2012-2013 closed with the international fashion season. The biggest fashion event in Eastern Europe took place on 21-25 March in the Congress Centre of the World Trade Centre at Krasnaya Presnya. Mercedes-Benz Fashion Week Russia presented more than 70 new collections of the best designers from Russia, Ukraine, Belarus, Turkey, Poland, Peru and Great Britain.

Innovations were also presented by Fashion week partners - leaders in different business fields. Among the partners of Fashion Week Russia are automobile concern Mercedes-Benz (Title Partner of Fashion Week), Maybelline New York and L'Oréal Professionnel, logistics brand DHL, hotel 'Radisson Royal, Moscow', ASUS and Canon.

Automobile concern Mercedes-Benz is the title partner of Mercedes-Benz Fashion Week Russia. Fashion is the main communicative platform for Mercedes-Benz in the world. German autoconcern supports all the leading fashion weeks, from New York and Berlin to Beijing and Tokyo.

This season Madrid joined the 'family' of Mercedes-Benz Fashion Weeks. Apart from that, in 2012 the company is celebrating the sixtieth anniversary of the classic SL-Class roadster. The renovated SL became the flagship of the fall-winter season at Mercedes-Benz Fashion Week Russia.

Mercedes-Benz Fashion Week Russia and Maybelline New York unite the urge for innovations and the ability to determine trends. This season it was possible to watch new make-up trends forming live. On the Maybelline NY channel on YouTube online video clips appeared covering the backstage and how, with the help of the rich colour palette of the brand's products, vivid images are created the for the runway.

During Mercedes-Benz Fashion Week Russia a show took place of the collection by Elena Trotsko, the winner of the young designers contest 'Yellow is the colour of speed', organized by DHL in collaboration with Mercedes-Benz Fashion Week Russia in the autumn of 2011. Her newest collection includes several models created especially for DHL in the style of the company's logo.

Another beauty expert and partner of Mercedes-Benz Fashion Week Russia is L'Oréal Professionnel. The unique experience of the brand, collaboration with outstanding creative personalities and their ability to form trends all allow the company to determine fashion every year in coiffure art.

Hair styles at the runways are an integral part of the looks and L'Oréal Professionnel, being the official stylist of the biggest fashion event in Eastern Europe, professionally created the splendid style of the models, perfectly adding the final touch to fashion collections of the leading Russian and foreign designers.

Mercedes Benz Fashion Week Russia


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