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Peruvian textiles & apparels in tune with global trends

26
Apr '12
The products manufactured by Peruvian textiles and garment sector are entering a new stage that is marked by production of higher value-added items and creation of new designs. This is enabling the country's textiles and clothing sector to meet the demands of global market, the Commission for the Promotion of Peru for Export and Tourism (Promperu) said.

According to Luis Torres, Director of Export at Promperu, the Peruvian textile and garment companies are very well responding to the growing demand for developing new product lines in tune with current global trends.

He said the increasing market segmentation is helping the Peruvian firms to identify products where they have no direct competition and can generate more sales with lower costs.

In this connection, he mentioned that the goal of Textile Exporter Forum VIII: “Developing the competitiveness of the textile and clothing” is to analyze the development of new products vis-à-vis the market trends.

The Forum, organized by the Exporters Association (Adex), is to be held during the forthcoming Peru Fashion Week, Peru Moda. It aims to increase competitiveness of Peruvian textile and clothing sector and thereby boost its exports.

At the Forum, national and international textile and clothing sector experts would give presentations and share information about technical and strategic tools necessary to further increase the competitiveness of Peruvian firms.

At present, Peru's textiles and garments are mainly exported to Europe, North America and Latin American countries.

Peru is trying to consolidate its presence in the textile and clothing sector not only in the US and the EU, but also in Brazil, Mr. Torres said.

He informed that a delegation of 130 Brazilian entrepreneurs would be visiting Peru Moda, which would provide good opportunity for Peruvian firms to expand their business in the Latin American country.

He added that representatives of the English Court, a Scandinavian distribution company that is ranked 40 globally in terms of sales volume, would also be visiting Peru Moda.

He said the Scandinavian consumers have high purchasing power and would be positively interested in several Peruvian products, including the alpaca.

Fibre2fashion News Desk - India


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