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Kmart & LF USA launch home collection by Sofia Vergara

09
May '12
Kmart, LF USA, and Latin World Entertainment Licensing announced the launch of a new home collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, Sofia by Sofia Vergara Home will embody the "Modern Family" star's signature style of fashion and glamour, coupled with affordability.

The expansion of the Sofia by Sofia Vergara brand into Home follows the popularity of the star's apparel line, which launched exclusively with Kmart stores and on Kmart.com in the fall of 2011. The Apparel collection reflects Sofia's unique style sensibilities: a modern and fresh approach to providing fashion and sexy styling for every body type at affordable prices.

Extremely involved in the design process, Sofia Vergara ensures that each piece in her collection is representative of her personality and essence. Vibrant colors, rich detailing and special attention to quality are just a few of the key product attributes.

Sofia by Sofia Vergara Home features both bedding and bath products. The bedding collection includes decorative pillows, 400-thread count sheets, and three-piece bed sets. The bath collection offers fashion towels, rugs, shower curtains, and free standing accessories, including soap dishes, toothbrush holders, lotion pumps, and waste baskets.

"The expansion of the Sofia by Sofia Vergara collection into Home provides our customers with yet another beautiful design option when decorating," said Nick Grayston, SVP and president, Footwear and Home, Sears Holdings. "We value the authenticity that comes from our collaboration with Sofia. We're particularly pleased to strengthen our home portfolio with Sofia's brand, designed especially for a contemporary, fashion-conscious customer. We look forward to welcoming Sofia Vergara's designs to the Kmart Home family."

One of Hollywood's most beautiful and popular stars, Sofia Vergara is the only Hispanic actress to begin her career on a U.S. Hispanic network and successfully cross over to the general market, giving her a unique multi-cultural appeal. She can currently be seen every week on ABC's eleven-time Emmy award-winning series, "Modern Family." For her work on the show, Sofia was nominated in 2012 for two Golden Globe Awards, two Primetime Emmy Awards, and three Screen Actors Guild Awards for Best Comedy Actress.

"I am so pleased to extend my brand into products for the home. Just as my apparel collection was designed to make every woman feel beautiful and sexy, my home collection was created to provide affordable glamour to every home," says Sofia Vergara.

In addition to her acting career, Sofia is a founding partner with Luis Balaguer of Latin World Entertainment, a 100 percent Hispanic-owned entertainment company serving the U.S. Hispanic market.

"When creating Sofia by Sofia Vergara Home, we wanted a seamless transition from apparel to home that captured the essence of Sofia and reflected her passion, personalityand beauty," said Luis Balaguer, president and CEO of Latin World Entertainment. "Kmart has been ideal to work with, offering a wonderful home for the Sofia Vergara Collection."


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