Just like India's 'Shankar' brand cotton, Pakistan will also obtain a trademark for its cotton, so as to enhance exports, Pakistan Cotton Ginners Association (PCGA) Chairman Amanullah Qureshi said.
He said Pakistan would introduce best quality cotton in the international market to extend strong competition to other cotton-cultivating countries.
He added that registration of a trademark or brand name would help Pakistan to boost its cotton exports. Further, it would provide optimum legal protection for product and the country.
Mr. Qureshi informed that during current cotton season, Pakistani exporters shipped out 1.2 million bales of cotton, while country's cotton imports are likely to touch 300,000 bales.
He urged the Government to clear the roadblocks preventing cotton growers and ginners from directly exporting their produce, and added that PCGA has identified new destinations where exporters are likely to get a fair price for their cotton.
He mentioned that Lahore would host the first International Cotton Conference to be held under the aegis of the Ministry of Textiles and PCGA.
Fibre2fashion News Desk - India