DOMOTEX Asia/CHINAFLOOR – successful events

19 May '12

5 min read

A three-day show made of 1,112 exhibitors, 11 halls for a total gross of 120,000sqm, and 39,856 visitors. At the heart of one of the most promising markets of the world, Shanghai has just hosted, on the 27th, 28th, and 29th March, the leading flooring industry exhibition in Asia Pacific, closing with a big success not only in terms of numbers, but also from the point of view of quality and standards achievements.

After reviewing on-site interviews, post show questionnaires, media reports and key-persons' remarks, from all perspectives, the feedback is that DOMOTEX asia/CHINAFLOOR 2012 was a success and is indeed the mandatory platform for doing business in Asia.

DOMOTEX asia/CHINAFLOOR has proved to be the ideal starting point not only for Chinese companies, but also for foreign entities that are more and more determined to be part of this growing and exciting market.

As a highlight this year, we are proud to announce that international country pavilions from Belgium, Pakistan, United States, Germany, Iran, Netherlands, India and Turkey, increased their total area by 87% compared to last year.

In a larger exhibition space brought from 9 halls in 2011 to 11 halls in 2012, with an increase of 20,000 sqm gross, 1,112 exhibitors displayed a complete range of products, granting a full coverage of the industry segments and presenting, at the same time, the newest solutions and designs for each product category.

39,856 professional visitors from 92 different countries joined the flooring event of the year, with more visitors coming from France, United States, Spain, Germany, and other European and American countries recording the largest percentage increase in visitors' attendance.

At the same time, the highest numbers of foreign visitors came from South Korea, United States, Japan, Australia, Malaysia, and India.

According to our visitors' opinion, taking part in DOMOTEX asia/CHINAFLOOR is a smart investment in time and energy. 78% of the visitors declared to be satisfied or very satisfied with the show, and the percentage of visitors planning to return for the 2013 edition is the best testimony of the event's achievement in meeting attendees' high expectations: in fact 96% of both Chinese and overseas visitors are already planning to attend next year exhibition.

From the exhibitors' point of view, an important result can be drawn from 2012 edition. A high-quality attendance kept the halls busy during the three days. The survey shows that 68% of the companies regarded DOMOTEX asia/CHINAFLOOR visitors as good-quality visitors.

Among them, 26% classified the audience quality from very good to excellent. This tells a lot about the opportunities that the show offers in terms of business relations and brand exposure, and about the outstanding increase of the show quality standards. The 2 majority of the visitors included agents, distributors and retailers, and belongs to the managerial level; manufactures and professional buyers were well represented as well.

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