Home / Knowledge / News / Textiles / Undefeated for Converse Jack Purcell for this summer

Undefeated for Converse Jack Purcell for this summer

22
May '12
Converse Inc. announces the launch of the all-new Undefeated for Converse Jack Purcell Collection for Summer 2012 – the first time Undefeated has collaborated with Converse on the Jack Purcell shoe.

Specialty retailer Undefeated is globally recognized for its sport inspired identity and attitude and worked closely with Converse to create a Converse First String, limited-edition summertime Jack Purcell collection.

“We are excited to collaborate with Undefeated for the first time on the Jack Purcell shoe. The Jack Purcell began as a humble badminton shoe, yet it has evolved to symbolize confidence, wit and style— likewise, Undefeated is rooted in sport and has come to represent its own brand of smart, refined street style that is recognized globally,” says Magnus Wedhammar, General Manager Footwear, Converse.

An American classic, the Jack Purcell shoe came on the scene a little over 75 years-ago and quickly became a court and campus classic. Soon after, young rebels of 1950s Hollywood cemented the shoe as an icon of style.

For the Summer 2012 Undefeated for Converse Jack Purcell collection, Undefeated made subtle design changes to the iconic shoe, beginning with the addition of stylishly simple red and navy racing stripes to their rubber rands to give the shoes a sporty, classic Converse look and feel.

Undefeated leaves the signature Jack Purcell toe-smile intact and adds summery terrycloth to the lining and foot beds, and a subtle Undefeated branded heel pull-tab to the heel. The collection features three colors of the iconic silhouette with understated styling and just the right amount of Undefeated attitude.

“Converse's heritage is the inspiration for these shoes,” says James Bond and Eddie Cruz, co-founders of Undefeated. “We were excited to work with Converse again and the Jack Purcell model for the first time. We wanted to honor the original with minimal details to give them just a touch of Undefeated attitude.”

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Undefeated for Converse Jack Purcell collection will be available in limited quantities, beginning on May 25, 2012 at Undefeated stores and select Converse First String retailers globally.

The collection offerings include the shoe in black, white or red canvas uppers, with the red version available exclusively at Undefeated stores. All shoes will retail for a MSRP of $55 and will be available in unisex sizing 3 – 13.

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America's Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe.

Converse Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Jul 2021

5.2 lakh Zimbabwean homes to gain from Pfumvudza cotton inputs scheme

At least 520,000 households in the marginalised zones of Zimbabwe...

Pic: Lanzatech

Textiles | On 24th Jul 2021

US' LanzaTech, Lululemon to make yarn from recycled carbon emissions

LanzaTech has joined hands with Lululemon athletica, an athletic...

Pic: HOdo Group

Apparel/Garments | On 24th Jul 2021

Chinese apparel firm HOdo exports carbon-offset clothing

Apparel brand HOdo has claimed producing and exporting China’s first...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search