Interviews
TN job work powerloom units plan online marketing
24 May '12
1 min read
Powerloom unit owners in Coimbatore district of south Indian state of Tamil Nadu, who work on job work basis for large fabric manufacturers, are venturing into online marketing.
The job work powerloom units in the district chiefly produce grey fabric, which is processed later.
Most of these job work units operate on a small-scale and are not individually capable of executing large orders. So, they are considering taking up bulk orders in groups.
“We have just started a small website and we are planning to online market our product through it,” Mr. Mahesh Kumar, Online Marketing Manager, Coimbatore District Job Working Powerloom Unit Owners' Association, told fibre2fashion.
Explaining the current method of procuring orders, he says, “Grey fabric is the only product currently produced by job work powerloom units. Traders procure orders from grey fabric buyers and then they buy yarn for us. The powerloom unit owners simply manufacture the grey fabric from the yarn and supply it to the trader who sells the same to buyers.”
Elaborating on possible benefit of online marketing, he says, “Our only product – grey fabric – has demand all over the world. So, we can supply the same wherever there is demand.”
The job work powerloom units in the district chiefly produce grey fabric, which is processed later.
Most of these job work units operate on a small-scale and are not individually capable of executing large orders. So, they are considering taking up bulk orders in groups.
“We have just started a small website and we are planning to online market our product through it,” Mr. Mahesh Kumar, Online Marketing Manager, Coimbatore District Job Working Powerloom Unit Owners' Association, told fibre2fashion.
Explaining the current method of procuring orders, he says, “Grey fabric is the only product currently produced by job work powerloom units. Traders procure orders from grey fabric buyers and then they buy yarn for us. The powerloom unit owners simply manufacture the grey fabric from the yarn and supply it to the trader who sells the same to buyers.”
Elaborating on possible benefit of online marketing, he says, “Our only product – grey fabric – has demand all over the world. So, we can supply the same wherever there is demand.”
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