Interviews
SAF SwimShow hits a milestone in Florida
05 Jun '12
5 min read
Mark Sidle, President of Swim N' Sport, one of the country's leading swimwear retailers and SwimShow buyer from its inception, adds "I have been in the swim business for over thirty-five years and have seen the industry grow from a short list of brand names to a long list, including many of the most popular designer names in the industry. I watched the swim show in Miami grow to what it is today. When I started in this industry, I remember manufacturers showing at the Four Ambassador Hotel in downtown Miami. After that, the Miami Mart was the home of the swim show for many years. Then SwimShow took the plunge to the Miami Beach Convention Center, where it currently enjoys a huge presence. The swim industry has grown in leaps and bounds and draws manufacturers from all over the world.”
"It soon became known for turning unknown lines into today's mega brands,” adds a founding member Mike Chitoff. Brands that have been launched at SwimShow include Melissa Odabash, Vix, Milly, Mara Hoffman, L*Space, Vitamin A, Becca, Lenny and Onda de Mar to name a few.
As swimwear evolves with compelling product lines and exciting technical advances, SwimShow remains at the epicenter of the industry.
"We keep an eye on how demand increases and changes over the years. For example, last year's addition of LingerieShow was so well received, because vendors could source more product under one roof,” says SAF board member Jack Goebel.
SwimShow 2013 offers 2,500 lines organized into well-defined sections for women's, men's and children's, as well as for contemporary, juniors and more.
"More than ever, companies are looking for a competitive edge, and SwimShow is the key to launching a successful season,” said SwimShow organizer Judy Stein. "Our number one priority is to ensure a beneficial, productive and enjoyable experience for every attendee.”
Thousands of retail buyers get their first and all-encompassing look at the 2013 swimwear season from the most established brands, as well as a new crop of emerging designers, on July 21-24, 2012, in Miami Beach.
Founded in 1982, the Swimwear Association of Florida produces and organizes SwimShow, the longest-running, annual swimwear trade show. Located at Miami Beach Convention Center, the event features 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions.
Swimwear Association of Florida
"It soon became known for turning unknown lines into today's mega brands,” adds a founding member Mike Chitoff. Brands that have been launched at SwimShow include Melissa Odabash, Vix, Milly, Mara Hoffman, L*Space, Vitamin A, Becca, Lenny and Onda de Mar to name a few.
As swimwear evolves with compelling product lines and exciting technical advances, SwimShow remains at the epicenter of the industry.
"We keep an eye on how demand increases and changes over the years. For example, last year's addition of LingerieShow was so well received, because vendors could source more product under one roof,” says SAF board member Jack Goebel.
SwimShow 2013 offers 2,500 lines organized into well-defined sections for women's, men's and children's, as well as for contemporary, juniors and more.
"More than ever, companies are looking for a competitive edge, and SwimShow is the key to launching a successful season,” said SwimShow organizer Judy Stein. "Our number one priority is to ensure a beneficial, productive and enjoyable experience for every attendee.”
Thousands of retail buyers get their first and all-encompassing look at the 2013 swimwear season from the most established brands, as well as a new crop of emerging designers, on July 21-24, 2012, in Miami Beach.
Founded in 1982, the Swimwear Association of Florida produces and organizes SwimShow, the longest-running, annual swimwear trade show. Located at Miami Beach Convention Center, the event features 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions.
Swimwear Association of Florida
Swimwear Association of Florida
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