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Raymond launches new economy brand 'MAKERS' in Gujarat

28
Jun '12
Raymond Limited, India’s leading textile and apparel manufacturer & retailer, announced the launch of its new economy brand – MAKERS – in Gujarat. With this launch, Ahmedabad becomes the first market in the West to have MAKERS as a coveted textile product offering for the economy market segment.

After successful launches in the Eastern and Northern markets, MAKERS will now be available in Gujarat, at over2000 outlets across 181 towns by March 2013.

The brand also announced the launch of India’s first insurance scheme for retailers in the State. This Group Personal Accident Policy provides annual insurance cover of up to Rs 10 lakhs for MAKERS retailers.

Mr Ram Bhatnagar, Vice President – Emerging Businesses of Raymond Limited said, “Raymond is renowned in India and globally for its pioneering strengths in the manufacturing and retailing of worsted textiles. The launch of MAKERS in Eastern markets a year ago marked the textile giant’s foray into the economy segment and in retailing poly viscose fabrics. After successful East and North India launches, we are pleased to enter the Western market with Ahmedabad.

One of the many highlights of MAKERS is the fashion and style guides provided along with the fabric in an effort to bring fashion to everyday dressing. MAKERS is the first brand to introduce such an advisory in the economy clothing segment. This feature of the brand and quality assurance from Raymond has resulted in MAKERS receiving an overwhelming response in Eastern and Northern markets.

We foresee significant scope of growth for the brand in popular price segment across the nation given the style-consciousness and increasing aspirations of the Indian youth. MAKERS aims to address the needs of this populace with its wide range of fabric colours, matching options and appropriate pricing.”

Keeping in mind the preferences of the youth today, the MAKERS range has youth-centric vibrant designs, fancy colours and special emphasis on innovative finishes. The collection comprises a carefully selected design pallet ranging from stripes to self, micro structures and checks.

The range of well-matched shirting and trouser fabrics under the MAKERS label comes in an attractive Combo pack which are a boon to the style conscious customers in the economy segment. It encourages them to be stylish at all times, everyday and thus exude confidence.

These pre-matched ready-to-stitch Combo Packs will be available at prices starting at Rs. 499.

The suiting range of MAKERS is priced starting at Rs. 250 while the shirting range starts from Rs. 149. The MAKERS’ range of shirting and trouser fabrics will be distributed through a distinct retail network and will be available at leading outlets in over 2000 locations across181 towns.

Raymond


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