Home / Knowledge / News / Textiles / Newlife recycled yarns to debut at Première Vision

Newlife recycled yarns to debut at Première Vision

28
Jun '12
It was February 2011. At the foot of the Eiffel Tower, during Expofil - the leading trade fair for yarns and fibres - Filatura di Saluzzo (formerly Filature Miroglio) made its revolutionary announcement: from that moment on its offering of continuous polyester yarns would be enriched with the eco-sustainable platform Newlife.

Almost a year and a half later, this unique, integrated and certified system of recycled polyester yarns, entirely derived from post-consumption bottles (which are transformed into polymer by means of a mechanical not chemical process, and produce a 100% Made in Italy yarn, thanks to an exclusive horizontal partnership agreement), has achieved extraordinary results.

Today there are over fifty companies that use these yarns for a variety of applications (soft furnishings, fashion, outdoor, sports and technical clothing, intimate apparel, work, hospital and safety clothing).

The most prestigious red carpet events have been graced by stars and A list celebrities wearing Newlife, thanks to efforts of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy).

C.L.A.S.S., an international platform, was established by Giusy Bettoni with the objective of promoting environmentally sustainable products and has forged a partnership with the Green Carpet Challenge, project of Livia Firth, paladin of environmental sustainability. Newlife was the protagonist, last February at the “Rethinking Fashion: Design Responsibility” convention organised by the Parsons New School of Design of New York and now, in the Big Apple, it is about to launch itself in spectacular style.

This will happen on the 11th and 12th of July, in conjunction with the salon Première Vision Preview New York, where, not satisfied with the presence of a simple stand, it will put on an exhibition of the best it has to offer by means of a special Newlife  Eco-innovation Library.

There it will be possible to admire and feel first-hand the most innovative glamorous and eco-responsible fabrics created using the Newlife yarns, in addition to the dresses brought to the spotlight by Livia Firth, all of them starting from a plastic bottle and designed by Armani and Valentino.

Together with the Green Carpet Challenge gowns, the outfit made with Newlife by Susanne Rutzou, winner of the latest edition of the NICE design challenge held during the Copenhagen Fashion Summit will also be on show.

The arrival of Newlife in New York marks a fundamental step change as declared by Stefano Cochis, Business Unit Director of Filatura di Saluzzo: “Presenting our Newlife Eco-Innovation Library in New York constitutes the latest proof of the success of Newlife.

It is a product that is commercially feasible, but also a sustainable company philosophy and a demonstration of the vision that looks far into the future of those labels and manufacturers who have chosen Newlife”.

The success that the platform will have also in the American market is taken as given: here, in fact, the awareness of eco-responsible technology is high, and the yarn performance offered is simply too tempting to not take advantage of.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 2nd Aug 2021

Vietnam surpasses Bangladesh as 2nd biggest garment exporter: WTO

Bangladesh recently lost its rank as the second largest apparel...

Pic: Shutterstock

Textiles | On 2nd Aug 2021

Euro zone economy expands by 2% in Q2 2021: Eurostat

The 19-member euro zone financial system expanded by 2 per cent in...

Pic: Shutterstock

Textiles | On 2nd Aug 2021

US real GDP increases at annual rate of 6.5% in Q2 2021: BEA

US real gross domestic product (GDP) increased at an annual rate of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search