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Exotic fashion range drives Gallery Berlin Fashion fair

07
Jul '12
The second edition of the fashion platform The Gallery Berlin drew to a close in the fully occupied >CAFÉ MOSKAU< posting a marked increase in visitor attendance. The area was used to maximum capacity to create room for 91 collections from 15 countries. 2,300 trade visitors from Germany and abroad came to gain an overview of the trends for Spring/Summer 2013 and place their orders.

Enhanced with fashion-driven ranges the exhibitor portfolio included avant-garde, design collections and high-quality accessories plus many new design-oriented, national and international brands including SARAH PACINI from Ireland, CREA CONCEPT from France, BITTE KAI RAND from Denmark, XENIA DESIGN from the Czech Republic and MINX and HINDAHL & SKUDELNY from Germany.

A special highlight of this event were the first-time runway shows by such designers and brands as ANNETTE GÖRTZ, BEATE HEYMANN STREETCOUTURE, TRIBAL ART, CATHERINÈ ANDRÉ, NIÚ, CASLY, XESS+BABA, NIX DESIGN, THE SWISS LABEL and SYLVIA HEISE.

Philipp Kronen, Managing Partner of Igedo Company, was very satisfied on the last day of the fashion show: “This was a very good event! Our exhibitors held in-depth conversations and order income was also good. Our expectations in terms of visitors have been more than fulfilled. We also look forward to returning to Berlin with THE GALLERY in 2013! For January >CAFÉ MOSKAU< will continue to be our fixed venue. Berlin is an important location for the Igedo Company and we are considering future development perspectives.”

Trade show highlights included the designer runway shows by Annette Görtz and Beate Heymann Streetcouture who presented their summer collections to up to 350 buyers each. The avant-garde trends proposed by designer Annette Görtz went down well with visitors: “We took great orders and at times our stand was even too full! We found it very exciting to do a runway show here. It was so much fun, the venue was fully booked and this has all paid off for us. Buyers were able to see how the separates are meant to be coordinated. With the Show we were even closer to our customers.”

Beate Heymann Streetcouture was represented with not one but two stands at the event. Peter Hofmann of Beate Heymann drew a positive conclusion: “We felt at home here and are very satisfied. The Show was a wonderful success for us.”

The Gallery Berlin is the only fashion fair in the German capital to present an integral showcase: “It was important to us to offer both increased international flair and a new runway show programme specifically geared to trade visitors’ needs. We have deliberately scheduled these Shows for the afternoon; the perfect time for retailers to be inspired by new collections and stylings at ease. The designers’ runway shows were received very well by buyers and we plan to continue them,” says Project Director Elke Sautter.

The next edition of The Gallery Berlin will be held once again at >CAFÉ MOSKAU< from 16 to 18 January 2013.

The Gallery Berlin


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