Home / Knowledge / News / Textiles / SEEK a highlight of Mercedes-Benz Fashion Week Berlin

SEEK a highlight of Mercedes-Benz Fashion Week Berlin

Jul '12
SEEK event was presented at this year’s Mercedes-Benz Fashion Week Berlin. Both important national and international buyers and the press were clearly impressed by the selected portfolio of brands such as Big E, Billionaire Boys Club Bee Line, Carin Wester, Ebbets Field Flannels, Folk, Han Kjobenhavn, Harris Wharf London, Oliver Spencer, Our Legacy, Soulland, The Local Firm, V Ave Shoe Repair or Volta Footwear.

The capital’s fashion week without SEEK? Unimaginable. 'It is the right vibe in the right space, set in the right town. SEEK has always been focused on the product and has firmly set it sights on good products and will always create longevity,' says Oliver Saunders, Creative Director.

This season was the second time SEEK was held at Kühlhaus Kreuzberg in Luckenwalder Strasse - with more than 60 hand-picked brands showcasing on the three floors of exhibition space.

Complementing the first-class labels on display and the show’s purist setup, the atmosphere throughout the event was open and friendly and made for a relaxed business environment.

Additionally, the restaurant run by the team of Michelberger Hotel has established itself as a firm fixture of the show and pop-up stores by Slow Down Joe and Lunettes Vintage equally added to the special spirit of the event.

Even unexpected circumstances like a power cut, caused by Vattenfall, could not put a damper on the great atmosphere.

Mercedes-Benz Fashion Week Berlin

Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search