VISION presented an SS13 portfolio of 347 brands in six areas – all carefully defined areas with a mix of menswear, women’s wear, accessories and footwear. VISION exhibitors representing an exclusive blend of Scandinavian and international design-driven brands, urban and denim brands as well as up-and-coming designers. Visitors were mainly from the Nordic countries - showing an increase of 28% compared to the total visitor number from CPH Vision & Terminal-2 in August 2011. The Nordic retailers are indeed back at the fair as they represent 84 % of the total attendance figures.
Peter Fenger Selchau, CEO at VISION says; “We believe the large increase in Nordic buyers is a result of the merger and a new marketing strategy at VISION. Buyers and press from selected countries in the Nordic region and Northern Europe were this season invited personally by post several times in the months of April, May and June.“
Besides the rise in Nordic retailers, exhibitors report a noticeable and interesting high increase in visitors from Japan, China, Finland and Russia. Furthermore exhibitors have reported a positive high attendance of Danish and international press as well as key buyers from Matches, Muotikuu, Selfridges, Asos, Square, Quartier 206, Question air and exclusive Japanese stores. An increase in foreign visitors is also praised – with a 21% rise in international buyers in comparison to the visitor numbers from both fairs in August 2011. The VISION concept with the six new areas proved right in the result of exhibitors reporting of great trade, increasing optimism and new business – the buyers were inspired and ready to try out new brands as well as order signing right away at the VISION fair. The purchasing atmosphere proved positive and visitors and exhibitors all praised the beautiful, yet rough surroundings as well as the bubbly and positive atmosphere at the venue. The Garden was a great oasis for both visitors and exhibitors in between meetings and write down of orders.
Peter Fenger Selchau, CEO at VISION says; “The positive reception of the VISION concept and the merger of the two fairs proved to be necessary and the right decision taking in perspective of this nice result. This is a step in the right direction for Copenhagen Fashion Week, but we still have a lot of work. The infrastructure in the city needs to work and this will be of main focus until solved.”
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