Italian style arrives at Perth Fashion Festival

24 Aug '12

2 min read

The perfect place to relax before taking in the runway shows at this year’s Perth Fashion Festival (PFF) is at the Peroni Aperitivo Bar at The Court each evening from Thursday 20 – Sunday 23 September. The premium Italian brand is proud to be the exclusive beer of PFF.

“Peroni is excited to join the Perth Fashion Festival for the first time this year and bring an element of Italian style to the event through the tradition of Aperitivo. The brand looks forward to a long-term partnership with the Festival and the wider Western Australian fashion industry,” said Vincent Ruiu, General Manager of Global and Craft Beers at CUB.

Last year saw Perth’s fashion elite mixing with local and international celebrities at the PFF Fashion Bar at the Court, including former Spice Girl and host of Dancing with the Stars Mel B, host of The Amazing Race Australia Grant Bowler as well as Nicole Trunfio, the face of PFF 2011.

This year will be no exception with the exclusive venue guaranteed to be a magnet for models, VIP’s, and media. Guests will be treated to crisp and refreshing Peroni Nastro Azzurro and Peroni Leggera (pronounced le-je-ra, it is low in carbohydrates and 3.5% alcohol) accompanied by delicious Aperitivo – the Italian tradition of enjoying relaxed drinks with small plated food and good friends, specially created by The Court’s head chef, on behalf of Peroni.

A brand synonymous with style, Peroni has had a long-standing affiliation with Australian fashion, often collaborating with many of the country’s leading designers and brands.

"The brand alignment is perfect. Peroni epitomises style, beauty and taste, a natural fit for the Perth Fashion Festival," said Mariella Harvey-Hanrahan, Director of PFF.

The Peroni Aperitivo Bar at The Court will be the place to be seen this year during PFF.

Perth Fashion Festival

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