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Sense of Nature looks to expand SilkFX biz in 50 countries

Aug '12
The current leading alternative is SilkFX, a refined natural silk fiber developed by the Danish-owned Sense of Nature to deliver more value to the consumers.

The company has recently expanded its NordicComfort product lines six countries, but the introduction of the SilkFX filling in their sleeping products has accelerated the company’s expansion into even more territories.

“Based on the current demand for the products, we are looking to have a solid presence in 50 countries very quickly,” explains Daniel Galle, CEO and founder of the company. “This is only possible because SilkFX represents a major breakthrough which resonates really well with the consumers.”

The company is managing the expansion through a growing agent network, wholesale distributors, and large retailers who sell to the users. These partners are quickly adapting to this trend, choosing to pre-empt consumer demand with this successful natural alternative.

“Our initial efforts in Denmark at making healthy natural duvets into an affordable luxury have paid off,” comments Anna Hjoellund, co-founder of Sense of Nature. “Those who understand that consumers want a healthier choice for their next duvet or pillow filling are benefiting the most.”

The company’s leading NordicComfort brand empowers consumers with the major health and lifestyle benefits of the SilkFX filling. Possibly the main reason that these products are being received so well in different countries is that SilkFX has all the properties needed by the human body to sleep better.

“Our vision is to give everybody the chance of experiencing healthy, natural duvets and pillows which have a powerful and positive effect on their sleep,” the company’s founders conclude.

Sense of Nature

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