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Jennifer Hawkins stars in Bendon's maiden catwalk at MBFFS

25
Aug '12
Bendon, the leading intimate apparel company of New Zealand, has made its first ever catwalk appearance at the ongoing Mercedes-Benz Fashion Festival Sydney (MBFFS). 
 
A bevy of luscious ramp models, led by the super stunning Australian model Jennifer Hawkins, showcased the latest innerwear range in the dazzling Bendon Lingerie catwalk parade. 
 
The luxury innerwear giant’s new lingerie range featured a wide array of innerwear to suit most body types.
 
The fun and feminine collection is available in beautiful lace and trims, snake prints, sheer fabrics and polka dots.
 
The collection offers intimates in colors like sexy red, vibrant pink, seductive black, pure white, fruity orange, delicious peach and flowery violet.
 
The exquisite collection also showcased exceptional pieces like Cleopatre balconnet contour bodice, earthy print brief, Grecia baby doll dress, tiny striped cotton trunks and white corsets.
 
The sultry showcase marked the official launch of the company’s new fashion-forward brand Evollove, which is aimed at catering to the increasing number of well-endowed younger women.
 
Founded in 1947, Bendon operates through more than 50 stores in Australia and New Zealand and also has recently launched an online store that offers more than 1500 products from 12 of its brands. The company joins brands like Sportscraft, Cotton On and Oroton on the runway for MBFFS.
 

Fibre2fashion News Desk - India


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