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23rd Montreal Fashion Week to kick off from Sept 4

Aug '12
Montreal Fashion Week (MFW), produced and directed by Groupe Sensation Mode in collaboration with P&G Beauty & Grooming, has unveiled the official program for its 23rd edition, taking place September 4 to 7. Held for the first time at the Arsenal contemporary art complex, this premier fashion event in Canada will galvanize thousands of fashion professionals, representatives of the media and members of the general public.

This season’s bold program features the creations of both renowned and up-and-coming designers.

“We are very pleased with the hand-picked group of creators that will be showing at the 23rd edition of our event,” said Chantal Durivage, co-founder and co-president of Groupe Sensation Mode.  “Presented in the heart of a grand and inspiring site, MFW will offer a distinct experience, attracting both national and international attention to the new collections.”

Those fortunate enough to find themselves in the midst of all the action will be treated to the creations of  international  designers  Denis Gagnon,  Rudsak and Ève Gravel, who will celebrate her  label’s  10-year  anniversary, as well as innovative collections, presented by Elle Québec, designed by MARTIN LIM, DUY,  Tavan & Mitto and UNTTLD.  Travis Taddeo, Anastasia Lomonova, Annie 50 and Anomal Couture, will impress audiences with their unique styles.  Urban fashion with sleek, contemporary lines will also be featured through showings from Mélissa Nepton, Iris Setlakwe, Nisse, Symbiose by Hinda A. and Rachel Sin.

The “Designer Début” events, presented by Métro newspaper, return once again this year, which were introduced to provide up-and-coming designers the unique opportunity to benefit from the MFW springboard and introduce people to their designs. Designers by THOMAS., Betina Lou, Pedram Karimi, and Hip and Bone were chosen by a committee consisting of industry professionals to showcase their creations.

Under the “Exhibit” concept, which was successfully introduced in February 2012, six emerging designers at  the start of their careers will participate in Exhibit 23, an event during which they will display some of their  creations, including those by atelier b., Tamé, La Raffinerie, LaLaYeah, DAVMANI  and Dare by  Gwen  Madiba.

MFW23 will also have the honour and privilege to celebrate the 25th anniversary of Marie Saint Pierre’s career in fashion, by hosting a presentation from the designer throughout the week.

To provide fashion professionals with a complete experience, MFW will also offer a series of related events that include a conference on the emergence of communities among young designers from professor Marie Geneviève Cyr; an event in the fashion district presented by the CIMM; La Robe Noire, an event on ethical fashion presented by Fondation Jasmin Roy; a series of fashion short films; and various exhibitions, one of which is presented by Jocelyn Picard.

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