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Italian designers to bring new vogue in shoes in China

12 Sep '12
4 min read

The 15th Dongguan China Shoes . China Shoetec will be grandly staged on Nov 1-3, 2012 at GD Modern International Exhibition Center, Houjie, Dongguan. There is an exciting news that numerous top Italian designers will bring their latest shoes to present at the event. Dongguan China Shoes is not only an ideal place to showcase fashionable footwear, trendy materials and advanced machinery, but also a platform that connect domestic & international players and a perfect meeting point for exhibitors, visitors, international designers and manufacturers.

Dongguan China Shoes has always been emphasizing and believing in the importance of product’s design which is the key for the long-term success of a brand. To promote this idea, the 15th Dongguan China Shoes will join hands with the International Fashion Designer Club to present a brand new special zone “Modafeel”, which will invite top Italian designers to showcase various fabulous shoe products in their own design, and provide the first-hand design information and solutions.
“Modafeel” is a high-end footwear design zone delicately arranged by the organizers to demonstrate the world class professional, original, and high-quality products. About ten top Italian designers will be invited to introduce their cutting-edge design concepts, refined craftsmanship, as well as the ingenious application of various materials to inspire the domestic footwear industry.
Famous designers including Gianpietro Papa and Mario Lauro Scoccia will come to Dongguan for the first time, and meet the visitors at “Modafeel”. These two prominent designers have made notable achievements in terms of professional shoe making, shoe structure and unique design style. As a freelance designer, Gianpietro Papa has set up his personal brand as early as in 1978, and established his own company “IL PAVONE S.a.s.” six years later. His professional technique has won him various opportunities to cooperate with world-renowned footwear manufacturers, including ILPAUONE, GIAN PIETRO PAPA, and GIAN PIETRO.IT, etc. Mario Lauro Scoccia, the founder of Lauro Designer features multi-element designs and his cooperating brands include AMERICAN EAGLE, GEOX, STYLE GRAND, BATA INTERNATIONAL, VALLEVERDE, TWENTY TWO, NEW GISAD, DI GI, and BERTONE, etc. Except its leading position in terms of shoe mold making and shoe design, Lauro Designer has also received high recognition among the industry for the Cad-Cam 3D image of men and women footwear produced by its subordinate design studio. 
Undoubtedly, Modafeel with premium designers will surely offer visitors an experience of innovative and inspiring design of the upcoming fashion trend without going abroad.
In addition to shoes exhibiting and on-site communication, the organizers will also arrange professional fashion shows

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