Growing Russian lingerie market inspires CPM Body&Beach

21 Nov '12

3 min read

Although there are no angels with flowery wings floating yet across the catwalk of CPM Body&Beach (held in Moscow from 26 February to 1 March 2013), there is so much happening on the Russian market. According to a study conducted by the ESPER Group, the leading Russian agency for marketing & research in Moscow, the market volume for lingerie and bodywear was already up by 14.2% to EUR 4.36 billion in 2010.

These impressive figures along with a rising interest from specialist retailers prompted the organisers of CPM – COLLECTION PREMIÈRE MOSCOW to launch Body&Beach as a separate segment of the trade fair last September. For the coming February a great number of Italian and Spanish exhibitors have already registered.

“For our exhibitors it is, of course, a difficult decision to leave their familiar environment of national pavilions,” explains Christian Kasch, Project Director of CPM. “But the experiences gained and success of the other segments such as CPM Kids and Fashion&Denim are a clear indication that a staging of the collections in a themed segment attracts a greater number of trade visitors and addresses top decision-makers more directly.”

This view is also shared by many exhibitors now. Victoria Blinova, Head of Marketing of Triumph International confirms: “For us the Body&Beach segment is a very positive experience after having participated for five years at CPM. Now lingerie manufacturers are given the unique opportunity to gain exposure to a trade audience in a specific setting.”

This trade fair appearance in the themed segment is supported by cooperation with international professional associations and trade magazines. Once again a 1-day congress, the ‘Russian International Lingerie Market Forum’, will be organised in cooperation with the Italian publishing house Intima in a forum in Hall 2.5. Here visitors can find out about trends and market directions.

Furthermore, newcomers from the industry benefit from a special promotion focus. This time Nils Bohner and Weiss from Germany as well as Bon Bon Lingerie from Estonia and Gints Bude from Latvia will be invited to showcase themselves. The compact presentation of this content offers a top platform for networking.

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