West 49 to enter men's apparel market with new store concept
15 Mar '06
2 min read
West 49 anticipates to open the first Duke's North Shore location at Maple View Mall in Burlington, Ontario in late spring 2006, with two more to follow before the end of the calendar year. The initial stores will be used to refine the Duke's North Shore concept before building the banner nationally.
West 49 is a multi-banner specialty retailer of apparel, footwear and accessories related to skateboarding, snowboarding, and surfing, as well as the music industry, and fashion-forward young women.
The company targets 'Generation Y' customers (ages 10 through 18). It operates over 100 stores in eight provinces, under the banners West 49, Off The Wall, Arsenic, Amnesia, and D-Tox.