Home / Knowledge / News / Textiles / Fashion designers gradually move from runway to trade fair
Fashion designers gradually move from runway to trade fair
Sep '13
Although several emerging designers still focus on fashion shows for promoting their brands, the fashion world is gradually opting trade fairs to interact with the clients.
In an interview with fibre2fashion, UK-based fashion designer Manish Bansal, who is known for his designs using surface ornamentation and creative use of textiles, says, “Fashion shows definitely have a good marketing strategy but I think trade shows and other events play a better role in marketing brand.”
“There is more interaction between the designers and the clients, the people can touch and feel the garments in trade fairs,” he adds.
In the recently ended Novomania 2013, an international fashion trade show, over 100 brands from 19 countries and regions, including France, Italy, Spain, Portugal, Russia, Australia, Japan, Korea, Mainland China and Hong Kong, showcased their new collections.
Nana Lee, director of Korean brand Lie Sang Bong, which has showcased its latest collection in the Novamania 2013, said in a statement, “I was excited to meet great people there and our Chinese buyers do not need to come to Paris or New York to meet us.”
However, Danish fashion designer Stine Ladefoged, who is known for her Scandinavian simplicity as well as innovative detailing, said, “Fashion weeks help smaller brands to emerge on the international scene as it helps to create buzz and visibility.”

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Textiles | On 18th Oct 2021

UK BRC-PwC report guides for retailers to drive Net Zero consumption

To help shoppers live lower carbon lifestyles and make more...

Pic: Shutterstock

Textiles | On 18th Oct 2021

India-China trade may touch $100-bn mark this year

India-China trade volume may seemingly cross $100 billion this year...

Pic: Shutterstock

Textiles | On 16th Oct 2021

China's economic growth reflects strong resilience, vitality: Li

Premier Li Keqiang has said China is capable and confident of...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search