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Just Dance returns to NY Fashion week with new designs
09
Sep '13
Ubisoft brings the world’s No. 1 dance game franchise, Just Dance, to life with a return to New York’s Fall Fashion week featuring all new designs on the run way at the Just Dance with Boy Meets Girl fashion show at STYLE360 on September 12, 2013.

Known for drawing inspiration from the biggest musical and fashion influences in pop culture, Boy Meets Girl designer Stacy Igel created her entire Spring 2014 line around the style, look and energy of Just Dance2014, the next highly anticipated installment in the Just Dance franchise due out on October 8, 2013 and featuring music from artists including Nicki Minaj, One Direction, Psy, and more.

VIPs and celebrity guests, including Brittany Snow and Sloane Stephens will walk the runway and Austin Mahone will perform live during the show.

“I’ve been a fan of the Just Dance brand for years, so I jumped at the opportunity to create a line completely inspired by the game’s design, music, and energetic feel,” explained designer Stacy Igel. “I’ve always been interested in how technology and pop culture influence fashion, and the Just Dance franchise is a perfect example of how the two are intertwined. Above all, I wanted my line to reflect the fun, party like vibe of the game its impossible not to feel happy when you play it! As an artist, it’s wonderful to work with a brand that appreciates and encourages the interconnected nature of fashion and design in all its forms.”

“For the past few years, Just Dance has been a mainstay in the pop culture consciousness.  The combination of the hottest songs and trend shaping outfits makes New York Fashion Week an obvious platform for our brand, “said Carrie Feigel Bischke, associate director of marketing at Ubisoft. “

The Just Dance with Boy Meets Girls how will take place on September 12, 2013 at STYLE360 at the Metropolitan Pavilion in New York City.

Ubisoft


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