Shrujan to show Kutch hand-embroidered products in Delhi

The Shrujan Hand Embroidery Exhibition is being held at the Aga Khan hall, Near Supreme court New Delhi, on 02 October to 06 October2013 from 10:00 AM to 7:00 PM.

Focusing on the upcoming festive season, the exhibition will showcase limited range of silk cholis and silk blouse pieces for Navratri, along with the classic collection.

Other highlights will be limited range bags and garments designed by renowned designers Vani Gupta and Sudha Patel. Visitors will find interesting Dupattas in Tusser Silk and Maheshwari, and much demanded XXL sized kurtas.

The exhibition will showcase 16 styles of original hand embroidery that 3,500 craftswomen living in more than 100 remote villages of Kutch have fashioned into high quality products.

Highlight of the show: Soof Embroidery

The Soof Embroidery style features intricate geometric designs created through the exclusive use of a stitch called soof.Soof is a counted thread embroidery style: there is no outline or drawing done on the fabric to guide the craftswomen. Instead, the design is conceptualized by counting the threads of the fabric and mentally working out complex mathematical calculations. This makes Soof embroidery as practised by the Meghwad Maaru community, one of the most challenging styles to render.

The recent innovation of using circular mirrors adds another dimension of complexity. Soof embroidery is worked on the back side of the fabric. When turned over, the front displays embroidery that is so fine that many mistake it for machine embroidery and have a hard time believing that such precision and perfection is the work of the hand.

Craftswomen who render counted thread embroidery perform dual roles: they are the designers as well as the embroiderers. They make all the creative decisions pertaining to design, layout and use of colours. So when Shrujan reaches the fabrics and the threads to the craftswomen, there is no knowing what the outcome will be.

The only certainty is that the embroidered fabric, especially if it is a large piece of textile like a shawl, will be nothing short of a masterpiece.

Shrujan , garments, accessories and lifestyle products  are recognized for the finest quality of hand embroidery.  Today Shrujan enables 10 communities that practice 16 styles of  Hand Embroidery from Kutch to earn a dignified livelihood.

Craftswomen who are part of the Shrujan family work from home. Their rural way of life is not disturbed. Shrujan’s production team reaches the threads and fabrics to the craftswomen even in the remotest villages. The women do not have to pay for these materials. But they are paid for their skill and their time and that too right at their doorstep, as soon as they have completed the hand embroidery. 

Shrujan