The Silence Collection highlights Seeley’s signature feminine details, quality craftsmanship, and wearable functionality. Seeley designed the collection using the idea that the Bri Seeley woman does not require words to make a statement – her femininity radiates from every move she makes. The silhouettes are simple yet intriguing. The palette is soft yet expressive.
Each piece was created to accommodate the multifaceted lives of Seeley’s clients and can easily be transitioned from day to evening, and business to personal with a modern wearability that women crave. Seeley is partnering with 15 of Los Angeles’ top fashion and lifestyle bloggers to model the collection on the runway, “We recognize that bloggers are relatable for our customers and are excited to feature a variety of women on the runway ranging from 5’2” to 5’11”,” Seeley said.
The event will kick off a month-long collaboration with Luevo, the first product-based crowdfunding platform that connects independent fashion designers with consumers. Luevo was created for consumers to discover and pre-order high quality, exclusive fashion goods.
Attendees of Seeley’s 10/10/2013 event will be able to order the Spring/Summer looks straight off of the runway, “When planning the event, it was very important for us to bring real women together in a display of style and technology in one memorable evening. Partnering with Luevo was a natural way for our audience to not only see upcoming fashion trends, but purchase them immediately using their everyday technology,” Seeley said.
Celebrity fashion stylist, Franzy Staedter, will create the looks that can only be described as California lifestyle meets New York chic, “The handbags, jewelry, and shoes will collaborate with the collection to speak to the life of the modern women,” Staedter said.
The official hair and makeup team from the Paul Mitchell Academy will be led by Lyndsay Michelle. Michelle will create updated versions of the classic chignon and cat-eye looks for the runway presentation.
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