It is a design competition for the Campaign for Wool Ltd. in cooperation with selected retail partners and colleges of fashion and design.
The goal of the project is to demonstrate the natural and sustainable properties of wool as well as its many uses.
During the competition, fashion and textile design students come up with creative wool designs featuring different themes. These are then judged by a jury made up of experts from the textile and fashion industry and the winning designs sold by select retailers at various locations.
Creative cooperation to explore the free felt theme
As part of the Wool School Project 2013, students studying textile design at the Staatliche Akademie der Bildenden Künste Stuttgart [Stuttgart State Acadamy of Art and Design] are working together with the Campaign for Wool Ltd. as well as fashion company Marc Cain GmbH and industrial sewing machine manufacturer H. Stoll GmbH & Co. KG on the theme “Free Felt.”
Under the creative leadership of Prof. Jörg Hartmann and Designer Sandra Disselhoff, five design students are developing innovative felt textiles on the theme “Free Felt” with help from Marc Cain and Stoll GmbH & Co. KG, which also sponsors the studio for knitwear design at the Akademie.
“Due to the generous support from these companies and organizations, which have provided materials and shared technical expertise, students were able to test the special properties of wool and experiment with its diverse design potential and uses.
"Participating in this kind of competition teaches students how ideas are developed and implemented in a professional setting, and then turned into products. It also greatly enriches the textile design program and better prepares students for the realities of the fashion world,” explained Prof. Karl Höing, Head of the Textile Design Program.
The design students developed fabrics made of wool and other materials using different traditional and non-traditional textile and non-textile techniques together with felting, thus crafting a modern and contemporary look. Modern and textile surfaces and designs were produced as a result.
This is the second time Marc Cain has supported the Wool School Project. “After our first experience with Wool School last year with the theme 'Knitted Wool Couture', we were so excited about the creativity of many of the students that we knew that we wanted to be involved again this year,” said Karin Veit, Creative Director at Marc Cain.
“This year's theme is 'Free Felt' and I'm curious to see what the students at the ABK Stuttgart will come up when they get into working with felt. Constant improvement and innovation, research and development have always been a focus here at Marc Cain. I am looking forward to seeing what this year's up-and-coming talent will create.
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