Home / Knowledge / News / Textiles / Reda to weave fabrics from most superfine wool
Reda to weave fabrics from most superfine wool
06
Nov '13
Reda, one of the world's most important weavers of superfine wool, has committed to a long term investment in Australia's superfine woolgrowers.

An historic agreement will see the best superfine wool, defined in industry terms as 1PP, to be purchased exclusively by the luxury weaver at an industry premium price.

With the support of Australian Wool Innovation (AWI), Reda's Global Directors, Francesco Botto Poala and Fabrizio Botto Poala have headed an international media tour to Australia to highlight the source of the IPP bales to the world and marks the launch of the brand's 150th anniversary celebrations.

The tour group has attended a wool auction in Sydney and visited the New England superfine region to view first-hand the process of producing the premium natural fibre.

Reda fabrics stand out for quality, luxury and sophistication and are the best choice for the most important international fashion houses. Reda is an emblem of Italian expertise, combining craft traditions and technological innovation which was established in 1865 in the hills above Biella, Italy.

Andrew Blanch, Managing Director of New England Wool explained, "This project initiated by Reda, will be welcomed by the superfine woolgrowers of Australia. It is a show of faith by Reda in the highest quality superfine wool and wool producers and is designed to build strong demand at the top end of the market for their wonderful product.

"This particular promotion is just another example of the passion and dedication Reda have displayed over the many years of involvement in the Australian wool industry. The 150PP Project will give the industry a huge confidence boost."

1PP certificates are issued to a select number of superfine bales annually that exhibit superlative quality, style and soundness and are prepared in the best possible manner. A 1PP certificate is the highest level of certification that superfine wools can obtain and is highly sought after by producers of superfine wool. The selection of the wool for the 1PP accreditation is undertaken by a panel of five professional and independent wool buyers.

"We are encouraged by the continued support and level of interest in the story behind superfine wool which we receive from our supporters in Italy and across Europe," explained Stuart McCullough, Chief Executive Officer, AWI. "Globally supported initiatives such as this are being driven by the industry and reinforce AWI's efforts to strengthen demand for superfine and ultrafine Australian wool at a sustainable price."

Australian Wool Innovation Limited


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Oct 2021

Global textile business may improve in next 6 months: ITMF

Business in the global textile industry is expected to improve in the ...

Pic: Shutterstock

Textiles | On 18th Oct 2021

India-China trade may touch $100-bn mark this year

India-China trade volume may seemingly cross $100 billion this year...

Pic: Shutterstock

Textiles | On 18th Oct 2021

US ‘must hold’ China accountable for predatory trade practices: NCTO

Appreciating President Joe Biden’s call to ensure the United States...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by <b>Aprajita Toor</b> were born out of a deep desire to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search