Mark Baron to head operations at Serta Simmons Holdings

For more than three years, Mr. Baron has served as Executive Vice President of Operations at Simmons and brings significant leadership experience in operations from his previous positions at GE, Lockheed Martin, and Hill-Rom. Mr. Baron will be responsible for planning and executing a strategic transformation in operations to create greater efficiency and effectiveness through a combination of shared resources and an allocation of distinct resources dedicated to each brand.

“We are very fortunate to have Mark on board to lead this change in our business. The creation of a shared operations team is an integral part of our vision of creating a common corporate group supporting the Serta and Simmons brands, each of which will continue to be managed independently, keeping the focus on delivering innovative products and differentiated service to our customers,” said Gary Fazio, CEO of Serta Simmons Holdings.

“Mark possesses a vast knowledge of manufacturing operations. His previous experience leading successful organizational transformations will be invaluable in his new role at Serta Simmons Holdings.”

"I'm excited about this opportunity to bring together two of the very best groups of operational leaders in this industry and create one united, winning team,” said Mr. Baron. “We will focus on developing a world class operations model that supports the delivery of innovative products for each brand and will continue our tradition of exceeding consumer expectations.”

Serta Simmons Holdings also announced the promotion of Jay Patel to Senior Vice President of Manufacturing for Serta Simmons Holdings, responsible for all 40 SSH plants across North America and reporting to Mr. Baron.

“Jay has held key leadership roles at Serta for more than 24 years, most of which has been as head of Operations, and his knowledge and experience will be crucial as we move forward,” said Mr. Fazio. “With Mark and Jay, as well as the rest of our leadership team, we intend to deliver enhanced service levels to our channel customers, which we believe will give us the leverage we need to grow as the leader in our industry.”

“I look forward to the opportunity to work with Mark to achieve the next level of manufacturing excellence for Serta Simmons Holdings,” said Mr. Patel.

About Serta

Serta is proud to be the manufacturer of the World’s Best Mattress. Serta is proud to be the number one mattress manufacturer in the United States, and a leading manufacturer worldwide.

Serta is #1 mattress manufacturer in the United States and one of the most recognized home furnishing brands in the marketplace. Serta is a privately held company, owned by 6 licensees and represented by 23 manufacturing facilities in the U.S. and 4 in Canada. . In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products. 

Serta Simmons Holdings