Home / Knowledge / News / Textiles / Kohinoor Mills bets on marketing efforts to revive growth
Kohinoor Mills bets on marketing efforts to revive growth
02
Jan '14
Pakistan-based Kohinoor Mills has been intensifying its marketing efforts while focusing on costs rationalization these days, courtesy increased competition from China and other emerging markets which is weighing upon its flagship dyeing division.

The company reported a net profit of Rs 51 million for quarter ended September 30, 2013 as compared to Rs 52 million in the corresponding quarter of previous year. Sales of the company also fell to Rs 1,941 million from Rs 2,001 million in the same quarter a year ago.

Competition from markets such as China, India weighed upon sales and margins of Kohinoor Mills’ dyeing division. Total sales from Dyeing division fell to Rs 1,437.8 million in the quarter ended September 30, 2013 from Rs 1,675 million in the quarter ended September 30, 2012.

On the other hand, weaving division of the company performed remarkably well during the quarter despite rising yarn prices. During the period, most of the Pakistan’s weaving mills witnessed surge in grey cloth sales especially in the European market.

However, this could not save Kohinoor Mills’ gross margins from declining during the September quarter. Gross margin was at 16.1 per cent compared to 16.3 per cent in the corresponding period last year.

Shifting of non-value added business of yarn and grey cloth from China to South Asian markets resulted in improvement in the profitability of the Pakistan’s textile sector. However, competition in value-added sector from China, India, Bangladesh and other regional players continued to impinge the bottom line.

The management of the company has devised a counter-strategy for increased competition from markets including China and India. Being at the value-added end of the fabric business, it plans to intensify its marketing efforts and focus on product development for increasing revenues and margins.

Fibre2fashion News Desk - India


Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search