Home / Knowledge / News / Textiles / Boll & Branch launches organic cotton luxury linens
Boll & Branch launches organic cotton luxury linens
23
Jan '14
Boll & Branch LLC, a new brand of socially conscious premium home textiles, launched an exclusive line of ultra-luxurious, ethically sourced, certified organic cotton sheets and blankets direct to the customer at an affordable price.
 
The latest startup in the growing trend of vertically integrated online retail, Boll & Branch aims to disrupt the conventional textiles industry with a direct-to-consumer sales model that eliminates the middleman to deliver a super-premium product at a better value. With a focus on using only the finest organic materials and ensuring the dignified treatment of the people who make the product, Boll & Branch offers consumers a choice in sheets and blankets that make a difference by bringing economic opportunity to at-risk people in developing countries.
 
Linens with a Mission
 
"As a company, we believe everyone deserves a great night's sleep—both our customers and the good people who work hard to make the sheets and blankets we sell," said Scott Tannen, who founded Boll & Branch with his wife, Missy. "Most of us rarely think about where the products we use come from and by whose hands they were made. 
 
At Boll & Branch, we're extremely proud to offer products that are made with only the best organic cotton by workers who are paid fairly and treated well. By cutting out costs from middlemen and traditional retail overhead and markups, we can deliver amazing products to customers for a fraction of the price they're used to paying."
 
Boll & Branch sheets and cable-knit throws are made exclusively from the world's finest GOTS-certified organic cotton sourced through Chetna Organic, an Indian cooperative that supports sustainable farming and community development while ensuring their products are of the highest quality and produced devoid of the indentured servitude, forced and child labor common in the mainstream textile trade. The entire supply chain—every farm, gin, dying house and mill—is Fair Trade- and GOTS-certified, upholding rigorous ethical and environmental standards.
 
"Our farmers grow cotton without dangerous pesticides, in a sustainable fashion, and they're safer and happier. Our weavers are paid well, receive health benefits and are thrilled with the dignified jobs we've helped to create for them," he said. "The feel of our products is like nothing else on the market, and knowing that the sheets you sleep on every night have enabled so many people to earn a living through dignified work makes it feel that much better."
 

Boll & Branch


Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

DP Kumar,

DP Kumar

Weaves is South India's premier textile fair organised by Texvalley in...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search