Boll & Branch launches organic cotton luxury linens

23 Jan '14

2 min read

Boll & Branch LLC, a new brand of socially conscious premium home textiles, launched an exclusive line of ultra-luxurious, ethically sourced, certified organic cotton sheets and blankets direct to the customer at an affordable price.

The latest startup in the growing trend of vertically integrated online retail, Boll & Branch aims to disrupt the conventional textiles industry with a direct-to-consumer sales model that eliminates the middleman to deliver a super-premium product at a better value. With a focus on using only the finest organic materials and ensuring the dignified treatment of the people who make the product, Boll & Branch offers consumers a choice in sheets and blankets that make a difference by bringing economic opportunity to at-risk people in developing countries.

Linens with a Mission

"As a company, we believe everyone deserves a great night's sleep—both our customers and the good people who work hard to make the sheets and blankets we sell," said Scott Tannen, who founded Boll & Branch with his wife, Missy. "Most of us rarely think about where the products we use come from and by whose hands they were made.

At Boll & Branch, we're extremely proud to offer products that are made with only the best organic cotton by workers who are paid fairly and treated well. By cutting out costs from middlemen and traditional retail overhead and markups, we can deliver amazing products to customers for a fraction of the price they're used to paying."

Boll & Branch sheets and cable-knit throws are made exclusively from the world's finest GOTS-certified organic cotton sourced through Chetna Organic, an Indian cooperative that supports sustainable farming and community development while ensuring their products are of the highest quality and produced devoid of the indentured servitude, forced and child labor common in the mainstream textile trade. The entire supply chain—every farm, gin, dying house and mill—is Fair Trade- and GOTS-certified, upholding rigorous ethical and environmental standards.

"Our farmers grow cotton without dangerous pesticides, in a sustainable fashion, and they're safer and happier. Our weavers are paid well, receive health benefits and are thrilled with the dignified jobs we've helped to create for them," he said. "The feel of our products is like nothing else on the market, and knowing that the sheets you sleep on every night have enabled so many people to earn a living through dignified work makes it feel that much better."

Boll & Branch

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